Statistics & Rate Information

Beauty News NYC is one of the top rated online beauty publications. We cater to NYC residents, but as you probably know, people from all over love to know what’s going on in the Big Apple, and the beauty biz is no exception. We enjoy approximately 280,000 monthly readers and have over 16,000 members. Unlike some other publications we write full, objective articles based on our experiences, using said products and services. We cater to a slightly more mature and sophisticated reader. While we produce fun and cheeky articles, we understand that our typical reader is not 18-years-old and lip-gloss is not their primary beauty tool. So, our coverage runs the gamut from anti-aging regimens and the best in hair care to firming lotions, obscure fragrances, new exercise treatments, pet pampering locales, wellness trends, and, of course, the best new cosmetics around.

Readership Age Breakdown:
37% are aged 27-36
31% are aged 37-46
17% are aged 47+
15% are aged 17-26

83% of our readers are Women
17% of our readers are Men

Income:
47% indicated that they earned between $100,000 and $150,000 per year
29% indicated that they earned over $150,000 per year
21% indicated that they earn between $50,000 and $100,000 per year

Of the approximately 280,000 monthly readers, on average BeautyNewsNYC.com has a 54% bookmark rate ratio and each reader visits approximately 11 pages while reading Beauty News.

For more information on site advertising rates and statistics, please contact advertising@beautynewsnyc.com