Social networking is all the rage and really, why shouldn’t it be? It’s fast. It connects you. It’s concise. It’s efficient. In honor of the Twitter’s 140-character message capacity and parameters and because we know you’re a makeup maven on the go with limited free time, we are presenting our Fall 2010 Beauty Guide, with 140-200 words of why these products need to be in your makeup bag once the weather cools, the days get shorter and your palette of colors gets darker. It was a challenge to keep things to a minimum, especially when this Fall’s color trends of plums, bronzes and charcoals make for lots of discussion and “oohing” and “aahing!”

Editor’s Note: I admit, I failed miserably when it came to Marchesa for Le Métier de Beauté. The line is too luxe and too perfect not to gush over. Oh the perils of Beauty Editorship! Wink-wink.

Marchesa for Le Métier de Beauté: Pure luxury, with no detail left unfinished, is the Marchesa mantra, according to co-founder/designer Georgina Chapman. The design house philosophy applies to their makeup collection. Sleek packaging inspired by Sandra Bullock’s Oscar gown meets divine formulations. I worship the credit-card sized, Chapman-designed La Lune Palette for femme smoky, smoldering eyes favored by chill-battling New Yorkers. Translucent pressed powder, concealer, lip ploss in La Cerise Noir, crème blush in La Peche and eye shadow in Le Minuit comprise the compact. Meanwhile, her partner Keren Craig’s Le Soleil palette is softer and warmer, suited for the sun-kissed So-Cal gal. It houses bronzer, concealer, lip gloss in Le Caramel, crème blush in La Rougeur and eye shadow in Le Fauve. The Double Entendre lip gloss duos are perfect for customizing supple pouts. My go to? L’embrasse/Le Passion, which unites shimmery chocolate and bronze. It’s pure gloss chemistry. The Sheer Illumination Highlighter is a click pen with a sheer golden shade usable day or night, on bare skin or with makeup. I like a touch under my eyes and dabbed on my cupid’s bow. Oh, Marchesa. I melt at your versatility.

That was more than 140 words, but this collection is too beautiful to contain.

Dior Logomania Collector’s Edition 2-Colour Eye Shadow in Silver Screen: You probably heard me gasp through your computer speakers. This shadow duo pairs shimmery silvery and sparkly black for dramatic, night time, old Hollywood eyes. The shades are stamped with the house’s Dior “Logomania” design. Dior’s Fall range pledges its allegiance to mauves and charcoals. Charcoal: It’s the new black for Fall 2010. Know it. Live it. Use it.

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Babor products are absolutely divine and they were designed by makeup professionals, with your face shape in mind in so you can play up your features accordingly. Housed in gorgeously lavish and refillable gold cases, the eye shadows offer stay-all-day color, namely Plum and Matte Clay, which allow you to achieve the still-hot-this-season purple smoky eye. The halo of color is absolutely stunning. The Ultra Shine Lip Gloss in Cinderella boasts iridescent, prismatic shine, and I recommend this highly for those days when you only have time to gloss and go. It lights up your whole entire face beautifully.

Available at http://www.babor.com.

Josie Maran is a favorite brand among BN editors, especially me. The model’s GOGO (Get One Give One) Natural Volume Argan Mascara is one of the most glossifying and volumizing mascaras on the market; it’ll create black-as-midnight, dewy eye fringe with its compact brush. It’s uber cute, too, with hearts drawn on the wand. Even better, for every tube sold, Maran will donate a mascara to City of Hope cancer patients and survivors.

Available at Sephora locations or http://www.sephora.com.

If you desire an angelic whisper of pink color on your cheeks and one that you can also apply to your lips, I suggest Becca Lip & Cheek Crème. It’s dewy and soft and you’ve never looked so pretty in pink during the transition from Summer to Fall; it looks breathtaking on bronzed goddesses as well as those of us with porcelain complexions. Swipe on your apples and dab a touch on the center of your lips, right under your cupid’s bow, for barely there glow. Petal and Tuberose are my faves.

Available at http://www.beccacosmetics.com.

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The one thing I’ve always appreciated about the dipping of the thermometer is that the weather finally encourages more intense, dramatic and colorful looks. We no longer need to fear the dreaded smear of melting make-up (what’s worse, on the face or in the bag?) and dripping, sweat-stained faces. Finally we can graduate from pots of gloss (yes, Virginia – it IS okay to toss that now sandy-creviced tinted treasure; it had a good life at the bottom of your beach tote all summer) to something more serious. Something like… RED!

Anybody can wear RED. All it takes is two things: confidence and balance, in the overall effect.

Lip color is an obvious place to start. There are thousands upon thousands of options for lips featuring varying formulations, multiple textures, and millions of shades. Not sure where to start? Try DuWop Private Red, a lipstick reminiscent of the color-morphing lipsticks from the last century (that sounds so much more dramatic than just saying the 1970s and ‘80s), Although it appears in the tube like a slightly brick-ish red, Private Red transforms into your personal, perfect red within about five minutes of application. “Red is a stunning classic, but it can be the hardest to wear. Daily, people ask how to find the best red for their coloring,” says Cristina Bartolucci, founder and Creative Director of DuWop. “Private Red offers a provocative answer to this question without the hassle of selecting the perfect shade from amongst an endless sea of choices.”

This super-silky lipstick glides on with the greatest of ease and feels light, yet has amazing staying power. MY Private Red actually ended up as a vibrant pink that lasted for hours and apparently continued evolving (i.e., I woke up the next morning with an electric Kool-Aid grin). Its proprietary formula includes a blend of three naturally derived pigments – annatto, hibiscus, and henna. Annatto lends a rich pigment base, while hibiscus flowers offer gentle antiseptic properties, and henna leaves behind a long-lasting stain. Hydrating beeswax, castor oil and Vitamin E keep the lipstick lightweight and emollient.

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This month’s Beauty Insider with LA-based, celeb makeup artist Kerry Malouf focuses on body painting and light, FRESH looks! “The inspiration for Wild Fox’s new Jean Collection was PEACE & LOVE & BODY PAINTING,” Malouf says. The company’s motto? She is the Native Heart. She is all neon light. She is a love child. She is a Wild Fox.

For this particular shoot, the vibe was all about being a free spirit and letting go of your inhibitions. Malouf said, “Makeup is for us to enhance our natural beauty and sometimes that means wearing barely any makeup and simply wearing blush, lip tint and mascara. That’s all I used on our model Jessica Mau. She is naturally so beautiful and needed very little on her face.“

Malouf was recently introduced to Fresh Feel Good Beauty and she admits that she was so inspired by their full line of life style products, spanning the spectrum of fragrance, skin care, body care, makeup, hair care and home and the story behind the line. She said, “The founders trust their instincts and respond to their own genuine needs. Because of that, they consistently keep Fresh ahead of the curve.” Fresh creates modern alchemy by fusing innovative natural ingredients with time-honored beauty rituals for a sensorial experience that is as indulgent as it is effective. In lay man’s terms? They make luxurious products that enhance your beauty in the most subtle ways.

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tarte cosmetics is celebrating a landmark anniversary this year. The company, whose mottos is “High-Performance Naturals,” something we at Beauty News know the brand lives up to, has been making women beautiful for the past decade and is commemorating the occasion with10th anniversary products such as their revolutionary Ten Natural Cheek Stain (baby pink) and a shadow palette in a purple and gold clutch-style case, packed with shimmery and matte eye shadows in metallic and jeweled tones, perfect for Fall. We felt it was the perfect time to sit down with founder and CEO (and former PhD candidate) Maureen Kelly of tarte to discuss the company and to give us a 360 view of the company then, the company now and the company tomorrow.

BN: Happy Anniversary! In 10 years, what is your number one accomplishment with Tarte?
MK: Thanks so much. I still can’t believe that we’re TEN! It’s hard to pick one accomplishment—there are so many that have truly made me happy over the years. For instance, the first time I saw a stranger pull a tarte lip gloss out of her bag—that a meant a lot to me; women were actually buying my products! tarte was real and no longer just a dream for me. Or, the first time I saw tarte products in a magazine, especially making Oprah’s coveted “O List.” What a rush!

BN: What is the product you’ve created that you are most proud of?
MK: Honestly, I take pride in every tarte product that we’ve created, but I guess I would have to say our first-to-market natural cheek stain! I launched that in 2000 and there was really no other blush out there like it. I created it for me.

BN: Any advice for businesswomen looking to form their own cosmetic companies?
I always encourage women to do what they love; follow your passion, but do so with caution. Be sure you’re creating something innovative or offering unique services that make a woman’s life easier. And always do your homework: research the market; know that industry and potential competitors. Whenever I meet entrepreneurs, I remind them to keep networking. You never know who you’re going to meet that can help you and make your dream a reality.

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