• Purple is the Pantone Color of the Year and it can look good on all of us. Here’s proof: these gorgeous beauty picks and expert tips we uncovered. #ultraviolet

  • Attention all Mascara aficionados: Get ready to bat them lashes, Feb 19th is National Lash Day!

  • Hard Candy’s plumping lip gloss just got an awesome upgrade.

  • This lip product is the only one you need to prep for Valentine’s Day kissing and beyond.

  • A beloved nail brand just launched 54 lipstick colors across formulas and you are going to want every single one.

  • These bargain makeup brushes are just as good as those twice the price! Find out how and why

  • Here’s our guide to The Great Makeup Bag Reboot of 2018. #newbeginnings

  • Still seeking the perfect holiday gift for the beautyista in your life? Consult our last minute gift guide!

  • We’ve sussed out five affordable and amazing makeup brush sets for holiday gifting. #easyholidaygifts

  • Mehron’s Brazen Mascara mimics false eyelashes and here’s how!

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