Beauty

By Linda Ripoll

With a highly sought after selection of colors that range from the sheerest white (Marshmallow™) to the deepest most decadent plum (Wicked), Essie proudly debuts their latest love of color with the Anniversary Collection. This collection beautifully celebrates 25 glamorous years of exceptional nail care products with the innovation of six new, sensational shades.

Essie was founded on a tradition of beauty, sophistication, and high fashion by nail care expert and entrepreneur Essie Weingarten. With a 12-piece collection that included Baby’s Breath, Blanc, and Apple Sauce, she launched a fashion forward yet timeless line of nail color that was destined to take over the industry and never look back!

With their finger on the pulse of the fashion forward beat, Essie continuously revamps their collections every 90 days staying in line with the new fashion collections debuting on fashion runways near and far. Inspired by fashion and motivated by the desires of their loyal customers, Essie forges into stylish territory without coming off as uber trendy. This is why fans of the pretty polishes can expect gorgeous new collections that delight and dazzle without ditching their desire for sophisticated palettes.

Not only has Essie been highly successful in creating a frenzy over their signature polishes but they have also conquered the world of treatment products with equal success! Amazing fortifying base coats, crystal clear top coats and resilient ridge fillers are just a few of the options Essie presents for customers and salon owners who want to ensure the best nail care experience possible!

With Essie winning over new devotees every day, they have decided to step up their style game and foray into the world of cosmetics. With the recent launch of their juicy lip glosses, Gloss-E, the sky’s the limit and so will your credit card bill once you get hooked on the ultra feminine sheer shades. Stay tuned for more beautiful surprises from the nail care company that consistently makes a pretty point!

Give your nails a beautiful boost with this gorgeous new collection! Take your manicure or pedicure to a pretty place with sheer pinks, delicious reds and flirty peaches. Dip into the delightful with this wonderfully exciting new collection from the next level in nail care!

essie’s anniversary collection includes:
anniversary gala – iridescent petal pink with subtle green undertones
bachelorette bash – juicy raspberry
cocktail hour – shimmery pinky coral
formal affair – bright sparkling red
real simple – sheer baby pink
shindig – glittery peachy pink

Essie polishes are available at select salons and spas. For more information visit www.essie.com

Originally published July 2006
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