By Ava Mackenzie

It’s a scene all too common for makeup-loving women. You go to buy a new foundation and by the end of your trip, unsure of what you really need, you’ve been suckered into buying $400 worth of products unlikely to ever be used. Such was a common case for Linsey Snyder, founder of Face Time cosmetics, a line of truly foolproof makeup designed for the modern sophisticate that pulls together a woman’s look, leaving her perfectly made up for any occasion. “It takes the guesswork out of getting ready,” Linsey says. By simplifying and paring down beauty routines, Linsey insists that women no longer have to spend hours (and countless dollars) on useless makeup.


Included in the collection of primers, blushes, lip liners, eye shadows, lip glosses and mascaras, is the Beauty In a Box, four complete makeup kits destined to be a hit this upcoming holiday season. Each box holds the ingredients necessary to create one of four looks – Sultry, Stunning, Romantic or Custom – and step-by-step instructions for creating it. I followed the directions within my own Sultry Beauty Box and (finally!) mastered the perfect smoky eye, which impressively lasted – smudge and run-free – until I swooped it off in the wee hours of the morning!

Any purchase you make also comes with the promise of a willing and able makeup artist to answer questions. They’re available 24 hours a day at Kind of takes the fear out of makeup, right?

Originally published November 2007
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