By Amy Sciaretto


CYO is a new, Walgreens-exclusive brand that is insanely affordable, on-trend, and high-quality. It’s like ColourPop, but available at the drugstore, rather than online-only. Nothing in the CYO range is over 10 bucks, so If you want to test out trends without shelling out next month’s rent or mortgage, then you need to sprint over to your local Walgreens outpost. Budget beauty brands, move over, because CYO is hitting the shelves. CYO’s closest relative is NYX, thanks to its wide variety and attractive pricing.

Save the splurges for the classics by the prestige brands and blow your extra disposable income on these trendy cheapies. The Metallic Eye Stick Sweeping Statement blends beautifully, stays put, and allows you to layer a liquid liner over it without smearing or transfer. This chubby has such a creamy texture and can be applied from the tube right to your eyelid. Use your fingers blend and buff or grab a synthetic-haired eyeshadow brush that works with cream products. I tried Act Your Age, which is a sparkly gunmetal hue. It definitely give my lids a silvery, fairy dust-like glow. It’s best used for a night out and isn’t office-appropriate, but the formula and the longevity are ace.

Here’s the further rundown on CYO: There are are 160 products, including metallic liquid lippies, liquid bronzer, foundation, contour sticks, illuminating mixing creams to use over, under, and blended with foundation, and pretty much everything else you could ever want or need. You can layer tons of CYO products or you can incorporate them into your fall makeup wardrobe. New products and shades will be introduced on the regular, so the brand will be vital, vibrant, and competitive with those readily available at Sephora and Ulta.

It’s also a slaytastic brand that can introduce your teenager to makeup without breaking the bank.

Originally published September 2017



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