BEAUTY BEST BET OF THE DAY: INIKA Organic BB Cream

INIKA Organic BB Cream is certified organic. The brand is vegan and it’s cruelty-free. So if your animal sympathies extend to your diet, your wardrobe, or your makeup, you’re going to love INIKA. This dewy, light-to-medium foundation is perfect for those lazy days when you want to even out your skin but don’t want a full or heavy face of makeup.

A single pump is all you need to smooth your skin. I am blessed with clear even skin but it can tone up or down. While shade matching is tricky, I tend to prefer a lighter formula when it comes to liquid foundation. This texture was utterly perfect for me. It was whisper-light and airy, but supremely effective. It invites finger blending so the BB Cream melts into skin. But the brand’s fluffy brushes also do the trick. Coverage is ultimately veil-like and hardly heavy.

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