By Leesa Davis


Boots, the popular British cosmetic and healthcare retailer, is expanding its distribution in the U.S. and Canada this spring and will leave beauty junkies craving its new ultra-glam products. The line offers five proprietary ranges: The classic No7 cosmetic and skincare brand, whose fan base boasts the likes of Madonna and Teri Hatcher, Botanics, which includes bath and body care products, Time Dimensions, age-defying products that prove to be the ultimate skin regime, Mediterranean, which contain organic ingredients including olive and almond oils and Feel the Difference (exclusive to Target stores), which rejuvenates the body and skin with exclusive supplement and vitamin formulations.

The Boots product line was developed under the management of Jesse Boot in the 1870’s. Mr. Boot’s business philosophy was to buy quality goods in bulk and distribute the reduced price onto his consumers. Today, Boots remain as the UK’s number one health and beauty retailer and the high-quality products will make you want to give those other brands the boot, literally.


A few highlights from Boots No7:

Pucker Up!
Boots No7 Lip Glace in Bon Bon is a shocking hot pink in the tube and an instant sparkly shimmer when applied to the lips. The gloss boasts a cool vanilla scent that tastes almost like cotton candy. If you’re not into the whole glitter thing, no worries, the soft shine is subtle enough for the day yet sexy enough for a night out on the town. This hypo-allergenic, long-lasting gloss is available in five additional shades: Candyfloss, Cherry Drop, Fudge, Lollipop, and Sherbet. Available at select CVS and Target stores.

Nail Power
Spring is just around the corner with No7’s Ultimate Nail Colour in Blush 155, a sweet soft pink. You may have to apply three coats of the polish to your toenails but this chip-free, hypo-allergenic product is well worth it! Try it now at or

Shimmery Eyes
There’s nothing sexier than shimmery, bold eye makeup for an evening out. No7 Stay Perfect Eye Mousse in Lilac is the perfect alternative to a powder shadow. The bold metallic hue looks glamorous on just about any complexion and glides on with a sheer veil of color that lasts all night. Available at and


Eye Like It!
The No7 Amazing Eyes Pencil in #10 Brown goes on lightly on the eyes but the smudge tip adds a dramatic finish. The hypo-allergenic, fragrance-free pencil also comes in Black, Blue Grey, Bronze, Olive, and Aubergine. Available at and


Originally published March 2007



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