By Amy Sciaretto
Nothing is more luxuriously regal than the Chanel fashion house. Whether it’s a cocktail dress, a perfume, a lip Glossimer, a lacquered cuff or an iconic quilted handbag outfitted with the linked “C” logo, if an item bears the instantly recognizable Chanel logo, there’s a 100% chance it’s going to be of the utmost quality. The company enjoyed two innovative projects in New York City recently.
First, Chanel has revamped its fragrance, cosmetics and skin counters at NYC’s flagship Saks Fifth Avenue, making it even more luxe than usual. Chanel already has high standards of excellence and its new make up destination is glam enough to keep you browsing for hours. The newly renovated Fragrance and Beauté counter is positively gorgeous! The contemporary space is meant to draw all types of clients into the world of Chanel with a whopping 850 square feet of counter space. There are dedicated fragrance and skincare stations, but the Beauté area offers the customer one of the most well-lit environments to test and play with Chanel products. Not only is the counter staffed by informed and black-clad Chanel experts, but there are not one, not two, but eight mirrored make up stations that allow the client to directly interact with the latest and greatest offerings from the company. The posh décor may be intimidating to the random passerbys, but the space is truly inviting and user-friendly.
As if the set up weren’t already glamorous enough, there’s also a special, VIP consultation room designed expressly for private application or private information sessions, so if you’d like a certified Chanel expert to walk you through products or to help you achieve certain looks, they are certainly readily available.
The consultation room features a “Miroir Lumiere,” light box mirror, which features modifiable light technology that’s exclusive to Chanel. Essentially, the mirror mimics natural light from day to evening in spring, summer and winter seasons. It’s a virtual world where you can see how make up will translate on your face in varying degrees of lighting before you purchase. And ladies, come on! Who of us hasn’t purchased an eye shadow or a blush that looked stunning in the store, thanks to ultra-bright retail lighting, but once you got home and wore it in a natural lighting, it was positively unflattering? Chanel’s new make up counter concept eliminates that dilemma and takes the guesswork out of make up!
There’s a visual element to the space as well, with an oversized panel mirror that alternates between a display of graphic quotes and videos, too. It’s clearly a multi-media experience that wraps all of your senses in the divine, Chanel style.
Chanel is also invading New York City’s Central Park through the month. Through November 9, there’s Mobile Art, the Chanel Contemporary Art Container, an international, contemporary art exhibition maintained by architect Zaha Hadid (Karl Lagerfeld hand-selected her for the job of creating the structure), in a futuristic and geometric traveling container where you enter and exit at the same point and browse the submissions in a bit of a loop. The quilted, emblematic Chanel bag that we referenced early is the subject of the exhibition, with 20 artists and designers, from places as far away as Russia and France and as close as NYC, creating impressions and expressions based on inspiration they culled from the elements and design of the bag. The white pod-like structure that houses the art is as chic as the Chanel handbag itself. Viva la Chanel!