By Melanie Fisher

Here’s the big question: why try something new? There are so many choices out there; so where do you begin? If you walk into a makeup or department store, chances are you’ll be overwhelmed with options.

Sure, there’s the old saying “if it ain’t broke, don’t fix it.” Well, perhaps it’s not broken, but don’t you want it to run better? This fall, make sure you branch out and try something new. It could make a huge difference in your look! We explored a newly launched line, Bella il Fiore, with this in mind.

Oklahoma girl Jennifer Maloy founded Bella il Fiore in 2000 on the principle that a few key products are all you need to look and feel glamorous. Because she wanted to simplify the daily makeup routine, she settled on a few high quality staples that wear beautifully and work for (virtually) all women, and had pizzazz. Her target demographic? All women, “from working mothers to on-the-go fashionistas.”

When Maloy initially met with chemists that could help create her vision for the line complete with product composition and packaging she said, “I wanted the products to help you look great, but also be great for you.

Bella’s Private Eye Mascara is a must. Mascara packaged in a tube cleverly utilizes the makeup while preventing premature clumping and drying out. When I wore Private Eye, a male co-worker randomly commented that my lashes stood out. I’d say that it passes with flying colors if a guy comments on your lashes!

To reduce puffiness and discoloration while firming and evening tone of eye areas, try Double Oh! Eye Relief. I’ve noticed a difference in the tightness and even coloration after only using the product a short time. Read more

Smoky eyes are all the rage this season, so I tried Bella’s Hello Hot Eyes. The jumbo eyeliner creates sultry eyes; even for those of us who aren’t all that handy when it comes to application. The convenient sponge tip is perfect for blending and smudging for smoldering eyes.

Finally, I asked Jennifer what her top three “must haves” were:

• Eye Essential Kit – “never leave home without it”
• Roller Ball Eye Shadow – “live for this one”
• Radiant in Rio Mini Palette – “flattering on just about anyone at anytime”

In Italian, bella means beautiful. In beauty, Bella means simple, chic, fun and wearable.

Visit for more information or to purchase these goodies.

Originally published October 2006
Leave a Comment
Become a BN NYC Subscriber


Currently Popular

Deal of the Day

Social Media

Latest News
  • fashion_picset_3_featured
  • NYFW Spring 2015 – Fashion’s Formation
  • NYFW Spring 2015 exhibited radical revelations on the runway! Dramatic details and new looks were revealed in style, form textures and accents. Take a quick peek at BNNYC’s runway report!

  • NYFW Spring 2015: The Art of Architecture
  • NYFW’s 2015 general trend embraced mystical movement and free spirited style. Braids and loose curls were prevalent on the catwalk to accompany each structured and sophistication collection.

BN NYC Podcasts
  • Donna_Karan_NYFW_2013_featured
  • NYFW Fall 2013: DKNY Fashion Redux
  • Recently launching a retrospective collection for Opening Ceremony, Donna Karan returned to the 90′s for DKNY’s sporty Fall 2013 Collection.

  • BN_Podcast_Jerry_Jones_Laura_Mercier
  • Laura Mercier Cosmetics
  • Jerry Johnson, International Makeup Artist from Laura Mercier, works on transforming BNNYC’s Gillian Weeks with a full complement of Laura Mercier products.

Links We Love
  • Alexandra Taylor
  • Beauty in The Bag
  • Carrie Parry
  • City of Gloss Angeles
  • Kimberly McDonald
  • Taffeta Darlings
  • The Dessertist
  • Wendy Brandes

  • Visit Fashion Industry Network

    Free Skincare Gift with Purchase of Any Tria Device