By Kelly Hushin
It’s only natural that a chemist’s daughter with an eye for cosmetics would understand the importance of craftsmanship in makeup artistry. Joanna V. Austin, president of the recently introduced makeup line Le Métier de Beauté (and ironically a chemist’s daughter), has teamed up with makeup artist Justin Henry to create a line of luxurious foundations, lip glosses, lipsticks, powders, eye shadows and more.
Le Métier de Beauté was founded in 2007 and has quickly gained esteem for its efforts to achieve a level of chemical perfection in its product compositions. On May 1, the complete line, including more than 130 products, will launch at Henri Bendel. Using the French word for craft, the company draws inspiration from the process of building cosmetics as well as applying them. The colors and chemical makeup of the products are inspired by an old-world European ingenuity, integrated with clean, contemporary motifs in the packaging. The creative team behind Le Métier de Beauté has spent the last two years developing the line and has tirelessly pursued the utmost excellence in its formulation and packaging.
“After too many exhaustive attempts trying to make lemonade out of lemons, I decided to pull together the people who wouldn’t accept compromise and will do whatever it take to make the best,” said Austin.
“I simply wanted products that truly worked.”
With eye shadows in bold colors like the purple Water Sapphire, and lip glosses like Uma Paro to match, the entire line showcases the creator’s desire to bring an undeniable level of luxury ingredients and colors to the consumer.
Some women consider the act of applying liquid liner a craft in and of itself; one that takes years to master. Le Métier de Beauté’s Precision Liquid Liner will help women understand that applying liquid liner doesn’t have to be a chore. It can be easy – painless even. The marker-like pen, which comes in only black, glides on smoothly and leaves almost no room for error, even when used by a novice liquid liner user. For the most defined eyes, this could be one of the best liquids around.
The True Color Eye Shadow is available in 32 shades that range from an icy beige to a warm gold hinted brown. Le Métier de Beauté promises these shadows are long-wearing and crease-resistant; a hurdle every woman encounters when wearing shadow for extended periods of time. The shadows are also available in matte, shimmer and satin finishes and retail at about $30.
Deriving influence from all over the world, the Sheer Brilliance Gloss collection is designed to provide a sheer, silky finish to lips either over another color or worn alone. Colors are named after some of the world’s most desirable destinations like Bali, Cannes, Monaco and Dubai. The gloss is made with vitamin E and lanolin to moisturize and promote softness.
Again taking influence from international locations, the Kaleidoscope Eye Kit is designed to pay tribute to the beauty of color and shape. Originally derived from Greek origin, “kalos” means beautiful, “eidos” means form and “skopios” means view; altogether spelling out the English word for a device we all spent way too much time gazing into as children, and possibly still do when we’re lucky enough to come across one. The four-tiered shadow opens like a kaleidoscope to reveal four colors from the True Colour line.
Le Métier de Beauté is available at Henri Bendel beginning May 1. For more information, visit http://www.lemetierdebeaute.com.
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