Beauty

By Erin Williams

Urban Decay has sported the motto “We DON’T do animal testing. How could anyone?” since 1996 when co-founder and animal activist Sandy Lerner started the line. Now they’re ready to put their money where their mouth is with the “How Could Anyone?” Bracelet.

In the vein of Lance Armstrong’s “Strong” grandfather of the genre, Urban’s $2 bracelet is a purple rubber cuff engraved with the motto and completed with the stamp of approval of a puppy paw. 100% of Urban Decay’s profit’s from the bracelet will be donated to help stop cruelty to animals and the company will provide a minimum of $25,000 to The Humane Society of the United States. “The Humane Society…(has) done so much to raise awareness about animal rights. We are so excited to work with them; it’s been our “pet” cause since we started Urban Decay. It’s great to see that most cosmetic houses today have stopped (or never started) animal testing…but there’s still more work to do and we’re thrilled we’ve found a fun, fashionable way to help,” said Wende Zomnir, Executive Creative Director and Co-founder of Urban Decay Cosmetics.

The Humane Society of the United States is the nation’s largest animal protection organization with active programs in companion animals and equine protection, wildlife and habitat protection, animals in research and farm animals and sustainable agriculture. The HSUS protects all animals through legislation, litigation, investigation, education, advocacy, and fieldwork. The non-profit organization is based in Washington, DC and just celebrated its 50th anniversary last year.

For more information on the “How Could Anyone?” Bracelet go to http://www.urbandecay.com and for more information on The Humane Society go to http://www.hsus.org.

Originally published August 2005
Leave a Comment
Become a BN NYC Subscriber


Beautyscopes


Currently Popular

Deal of the Day


Social Media


Latest News
  • hamptons
  • Driftwood Resort At Montauk
  • Montauk in the off-season is everything you love about the Hamptons – without the crowds and people that make you second-guess your weekend getaway.


BN NYC Podcasts
  • self_tanning_featured
  • Self Tanning – Tips and Tricks
  • Our resident Beauty News NYC videographer, Haley Thompson, tackles self-tanning for bronze beauties this summer. Tune in to in to this latest How To primer for tips and tricks to dazzle like the sun.





Links We Love
  • Alexandra Taylor
  • Beauty in The Bag
  • Carrie Parry
  • City of Gloss Angeles
  • Kimberly McDonald
  • Taffeta Darlings
  • The Dessertist
  • Wendy Brandes



  • Visit Fashion Industry Network