By Erin Williams
Urban Decay has sported the motto “We DON’T do animal testing. How could anyone?” since 1996 when co-founder and animal activist Sandy Lerner started the line. Now they’re ready to put their money where their mouth is with the “How Could Anyone?” Bracelet.
In the vein of Lance Armstrong’s “Strong” grandfather of the genre, Urban’s $2 bracelet is a purple rubber cuff engraved with the motto and completed with the stamp of approval of a puppy paw. 100% of Urban Decay’s profit’s from the bracelet will be donated to help stop cruelty to animals and the company will provide a minimum of $25,000 to The Humane Society of the United States. “The Humane Society…(has) done so much to raise awareness about animal rights. We are so excited to work with them; it’s been our “pet” cause since we started Urban Decay. It’s great to see that most cosmetic houses today have stopped (or never started) animal testing…but there’s still more work to do and we’re thrilled we’ve found a fun, fashionable way to help,” said Wende Zomnir, Executive Creative Director and Co-founder of Urban Decay Cosmetics.
The Humane Society of the United States is the nation’s largest animal protection organization with active programs in companion animals and equine protection, wildlife and habitat protection, animals in research and farm animals and sustainable agriculture. The HSUS protects all animals through legislation, litigation, investigation, education, advocacy, and fieldwork. The non-profit organization is based in Washington, DC and just celebrated its 50th anniversary last year.