By Erin Williams


Icons of beauty tend to have a classic element that stands the test of time. “Elegance doesn’t mean being noticed, it means being remembered” epitomizes Giorgio Armani’s philosophy on the subject. Therefore, it seems fitting for him to have diversified from solely fashion to include, at first, fragrance, and then, in 2001, cosmetics – to encompass more areas to be remembered (though you’re sure to be noticed too!). Sitting through enough fashion shows to know what works and what doesn’t, Armani is always getting in and helping paint the faces of models before they reach the catwalk. With a legion of celeb fans of all ages and makeup artist alike, Giorgio Armani Cosmetics has championed the pursuit of radiant and simple skin and allowed for a woman’s true beauty to emerge.

The star product of the line is the Luminous Silk Foundation which has fans on the “Desperate Housewives,” “Alias,” and of-not-so-long-ago “Sex and the City” sets. The key is the patented Micro-fil technology that melts into skin while discreetly masking imperfections. Light-reflecting pigments highlight contours and downplay faults, without appearing or feeling heavy. It looks like your own skin on its best possible day, wears extremely well, and is available in 14 shades for all skin types.

His newest foundation, Hydra Glow – SPF 15, is targeted towards dry skin to prevent the dehydrated look and feel some foundations tend to give. Micro-fil is employed in the Hydra Glow as well as Vitamin E. Micrometric mother-of-pearl particles also play a role – providing luminescence without looking overly shiny. World renowned makeup artist, Pat McGrath, designed the range of colors to suit all skin tones and added a blue light-reflecting corrective pigment to the formula that refines skin texture as well as fine lines.

To achieve an even application, Pat suggests warming a small amount of foundation in your cupped hand and then applying light strokes to the center of the face – forehead, nose, and chin. Follow by smoothing the lines out with the Complexion Brush to get a soft, flawless finish.

For extra coverage with either foundation, High-Precision Retouch acts as an amazing concealor to banish imperfections and brighten skin. It’s very easy to apply and has a brush similar to that of a liquid liner to give you just the necessary amount. More Micro-fil! In this case it is giving a concentrated amount of light diffusers in a yellow base. Vitamin E adds moisture to prevent the “crepey” look of some drying concealors.

The line incorporates wonderful shadows, lip colors, and blushes as finishing touches to complement the beauty of your skin. Armani certainly knows how to dress a woman and now we see his style can enhance her truly from head to toe.

Giorgio Armani Cosmetics are available at Saks Fifth Avenue, Neiman Marcus, and Nordstrom’s.

Originally published June 2005



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