Beauty

By Amy Sciaretto

Model and earth-conscious makeup maven Josie Maran is one of our first and only “In the Hot Seat” reprisals! She is worth a repeat, though. Maran was the perfect candidate for this month’s Q&A simply because she does so much good for the earth and is so charitable when it comes to her products. October is BCA month and Maran also continues to shed light on (and remind us) of many ways in which we can look after each other and the planet! Her GOGO mascara benefits City of Hope cancer charities. Breast Cancer has touched Maran’s life, as her grandmother battled the disease.

City of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as a comprehensive cancer center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope’s research and treatment protocols advance care throughout the nation. City of Hope is located in Duarte, Calif., just northeast of Los Angeles, and is ranked as one of “America’s Best Hospitals” in cancer and by U.S.News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit http://www.cityofhope.org.

BN: Why did you choose City of Hope as the charity for the GOGO Mascaras?
JM: When I was developing my line, I saw the scary link between cosmetics and cancer. I am dedicated to making safe and healthy cosmetics, and wanted to give back to a program that helps cancer patients. When I visited City of Hope, I was so inspired by the strength and beauty of the patients. I can only imagine the day-to-day challenges that some of the patients are faced with, so I hope that I can bring a little peace and beauty into their lives with my line. These days, so many people’s lives are touched by cancer. My grandmother battled breast cancer, so I’ve always been sensitive to the disease and wanted to do something to help fight against it.

BN: Do you think you will work with other charities down the road?
JM: I want my company to do well by doing good: for others and for our planet. We are always looking for new charities to partner with. Currently, a portion of the proceeds of all of my products sold in our line go to Marocavie, a Moroccan nonprofit that works to promote the sustainability of the Moroccan semi-deserts.

BN: What is your favorite new product from your fall line/collection and why?
JM: My favorite product from the fall collection is the REM (Rapid Eye Makeup) Pen. The do-it-all, eye makeup pen features long-wearing Argan gel eye liner on one end and a mini liner brush on the other. The middle houses a perfectly coordinated Argan eye shadow in a spring-loaded sponge tip applicator for single stroke eye definition. It makes creating a smoky eye on the go so easy!

BN: You’ve seemed to push Argan Oil to the forefront of the cosmetics industry. Why do you love it so much?
JM: How do I love Argan Oil? Let me count the ways! My 100% Pure Argan Oil is a natural, organic wonder ingredient that does so much and I love it for its multi-tasking benefits. Aside from being an amazing daily moisturizer, Argan Oil is a 100% pure, cure-all rich in Vitamin E and Essential Fatty Acids that I use as a remedy for split ends and dry cuticles. It can also be used to heal and treat mild skin conditions like eczema. I add Argan Oil to my DIY spa recipes and of course it’s a key ingredient in my cosmetics and skincare line.

BN: One product you can’t live without that you did not create?
JM: Clarisonic’s Skincare Brush. My skin drinks up 100% Pure Argan Oil after getting such a deep clean with that brush!

BN: What is the one Fall beauty trend you love?
JM: I love the trend of the bolder brow. Naturally thick brows frame the face and bring attention to the eyes. You can create the look with my new Magic Brows Argan Brow Pen which features a long-wearing, soft-tipped brow marker on one side and a color powder on the other side to blend flawlessly full arches.

Originally published October 2011
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