Beauty

By Dina Fierro

Ah models. They live the life, do they not? Living mannequins, jet-setters, celebrity daters that live, breathe and epitomize glamour. But lately, models are branching out, stepping out from in front of the cameras and setting their sites on the beauty business to share knowledge that they presumably absorbed backstage. Whether it’s Kate Moss’s upcoming hair care line with James Brown London or the makeup collections of former models Jemma Kidd or Josie Maran, one thing is sure. Models know beauty.

Josie Maran at work for Maybelline and in the Sports Illustrated Swimsuit Issue

Model Josie Maran is nearly synonymous with the business of beauty as the face of Maybelline for an unprecedented ten years. But Maran’s never been a glamour girl at heart. Raised by bohemian artists – and a mother who never wore a stitch of makeup – the model only embraced cosmetics when she began working with the top makeup artists in the biz. Here, she quickly learned that makeup can not only boost a woman’s appearance but her confidence as well. When pregnant with her daughter a few years ago, Maran sought natural makeup formulas that were sophisticated and luxurious and unsurprisingly, hit a brick wall, inspiring the launch of Josie Maran Cosmetics this fall.

Josie Maran’s formulas use natural, organic, nontoxic and gentle ingredients that nourish skin. Packaging is sleek and chic in an au courant shade of rose gold metallic that is comprised of corn based biodegradable plastic, recycled aluminum or glass and boxed in 30% post consumer recycled paper printed with soy ink. And what about the products? The concealer, available in just 3 shades, won’t match every woman’s skin tone yet applies thick and creamy with buildable coverage. We also love the Beach #1 Bronzing Powder – it’s a delicately sun-kissed shade with no shimmer or sparkle – and the line’s lipstick, which applies as smoothly and feels as moisturizing as most glosses thanks to the soybean oil, silk mica, olive oil, beeswax, jojoba oil and coconut cream among its ingredients.

While Maran’s line equates to eco-chic, makeup artist and former model Jemma Kidd’s Jemma Kidd Make Up School maintains an aura of sophisticated fun. With a wide range of products that are simple to use even for makeup amateurs, Kidd’s line has some can’t miss products for Fall 2007 including the soiree-inspired Midnight Jewels Palette and a finely textured Brow & Eye Kit with tweezers, an angled brow brush and three shades of brow powder that can double as neutral shadows.

While model makeup brands may not convert you to a catwalking Milan-bound beauty, they’re bound to boost your polish and self-confidence this season regardless of what your daily runway may be.

To purchase Josie Maran Cosmetics, visit Barneys New York or www.josiemarancosmetics.com.
To purchase Jemma Kidd Make Up School, visit Bergdorf Goodman or www.bergdorfgoodman.com.

Originally published November 2007
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