By Erin Williams


You get home from the makeup counter, open up the little boxes that hold carefully chosen colors, arm yourself with brushes, stand in front of the mirror, and think to yourself, “Now what?” If you don’t feel particularly able with application techniques and wish that you had a little makeup artist hidden in your pocket then Jemma Kidd Makeup School will be your new security blanket. It’s straightforward, high in quality, and easy to use.


You’ve seen Jemma’s work on numerous celebs – Kate Moss, Helena Christensen, Naomi Campbell, and even Sarah Ferguson, The Duchess of York. And yes, she’s from the other side of the pond as well if you were noticing a theme there. In 2000 she was signed on by Max Factor to be their official spokesperson and was nominated for Makeup Artist of the Year at the Pantene Awards. In other words, she’s fancy and she knows what she’s doing. Two years later Jemma set up the Jemma Kidd Makeup School in London in an effort to have an educational experience where students could not only be taught technique, but learn from industry professionals. Jemma Kidd Makeup School Colour Cosmetics was a natural offshoot.

One of the best parts of the line is a little insert that is in each product box. On the insert (individual to each product offered) Jemma has thoughts on application, tips for getting creative, and ways to incorporate other pieces of your makeup kit. There are diagrams, colors, the works! I got to play with a few different items and had some favorites –


As foundations go the Light as Air Liquid Foundation is really pretty on and very usable. It has a soft matte finish, salicylic acid to help with skin clarity, and sun filters to protect. Jemma gives tips on how to apply foundation in the most flattering way and recommends moisturizing skin before application as “skin that’s well moisturized is less likely to crease.”


I really love this product! The Dual Illuminator Creme Highlighter and Shimmer Dust is perfect for eyes, cheeks, and body and it’s everything you need all in one happy little package. The cream highlighter is on the cap and the loose shimmer is in the little jar. It’s great for eyes to use either piece alone or combined for an extra pizazz!


And if you’re on the hunt for an eyeliner that will not fade or migrate down your face through the day, look no further than the Define Stay-Put Eyeliners – they’re great! Vitamin E gives it just enough slip to blend with the included sponge tip and the colors are ideal for daily wear. This is one of the few eyeliners I’ve worked with that stays on the inner rim of the eye since it’s waterproof. It won’t smudge – you’ll love it!


You can count out the endless hours pouring over colors that work well with one another eye shadow wise with the Eye Wardrobe Colour Quartets. Available in five shades in a nice sized mirrored compact, Jemma really shines here in her pigment choices and her directions. A diagram of the eye is shown that outlines each “part” – browbone, socket, lid, etc – and gives you three different ways to work with your quartet.


If you notice that your lips are a little cracked and chapped you’ll love her Ultimate Lipstick Duo Plumping Balm & Long Last Colours. Each one has a soft balm infused with apricot kernel oil and karite butter instead of petroleum. The balm keeps the lips moist and healthy and acts as an excellent base for the lipstick. Depending on the level of color you want your lipstick to have you can apply a decent amount of balm and just swipe the color on top for a sheer finish or you can use the lipstick by itself for a long lasting and more intense look.

So now, the next time you’re in front of the mirror you can pull out your handy little product/technique guides, fun colors, and go to town!

Jemma Kidd Makeup School is available at Bergdorf Goodman in New York City and at [url=][/url]

Originally published April 2006



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