By Amy Sciaretto

October is BCA – Breast Cancer Awareness – month. Every October, beauty companies “think pink!” and create products to benefit the cause. This year, Beauty News NYC is spotlighting brands that you don’t always see when traipsing through the aisles of Nordstrom’s or Sephora yet still further the cause. Think indie, think pink! While many of the products are lip products that encourage you to kiss breast cancer goodbye, several companies are going beyond the pink and helping women undergoing chemotherapy with eyelash and eyebrow hair loss issues.

Gloss and go with gl?minerals’ high-shine special edition lip gloss in Pink Blossom. The liquid lipstike-like consistency conditions lips, and the golden pink hue is super sexy when paired with black eyeliner. 20 percent of the proceeds benefit National Breast Cancer Foundation.

Everyday Minerals generously donates 100 percent of the proceeds of its Pink Ribbon Blush, which offers such a pretty flush to your cheeks, to Susan G. Komen. It’s also eco-friendly, so you cannot find a more charitable product on the market!

Elizabeth Grant’s Light Up Your Lips lip gloss in Sweet Pink is another universal and flattering, lustrous pink gloss. Its high pigment, blinds with shine and comes encased in sleek gold packaging, complete with mirror and a LED light so you can always apply a swipe with precision. Even if you are a dedicated, diehard, immovable lipstick fan, you can be swayed to the gloss side courtesy of this precious shade and formulation! The company is donating 20 percent of the online sales of the gloss to various BCA programs.

Violent Lips, the company that created affixable lip patterns that look like lip tattoos, supports BCA, too! With its kooky, clever and utterly cool, FDA approved, vegan temporary lip tattoos, the company supports the National Breast Cancer Coalition. The BCA lip tatts feature three exclusive pink ribbon patterns: Ribbon Pattern, Solo Ribbon, Pink Plaid designed by celebrity makeup artist Katie Alves. While these are not something most of us would wear to work, or even to play unless we’re super daring, these are certainly more than appropriate for Halloween later this month. So you can be fashion-forward, in costume and support BCA in one fell swoop. That equals a product we love!

Kimara Ahnert, a Beauty News fave, supports BCA through Lashes For Life and through Pucker Pink Ribbon Lipstick and Blush in Pink Petal. Since women who undergo chemotherapy often loss their hair (including eye lashes) , Ahnert has launched “Lashes for Life”, a special program in conjunction with the Libby Ross Foundation, which was established in 1999 to develop and fund programs for the prevention, outreach, support, research, and treatment of Breast Cancer.  It’s a year round program, women can redeem a card from Kimara’s studios at a cost of $5.00.  This covers the wholesale cost of two sets of lashes; instruction and application of lashes; and eyebrow maintenance tips. What a forward-thinking way to support BCA, instead of the usual (yet appreciated) pink hued product!

This October, purchase Pucker Pink Ribbon Lipstick or Blush in Pink Petal, and  percent of proceeds will be donated to the Libby Ross Foundation to help fund programs for prevention, support and research. The products are available year-round here.

RapidLash also recognizes that the loss of lashes can further lower the self-esteem of a woman surviving chemotherapy treatments. Regrowth is often stunted, so eyelash and eyebrow renewal serum, RapidLash, gives women a boost of confidence by helping to restore natural, fuller-looking lashes and brows.

RapidLash provides stellar results by delivering essential proteins, vitamins, moisturizing and rejuvenating ingredients that replenish and strengthen the structure of lashes and brows, while adding shine and elasticity. It is safe and effective, and the brand supports the fight against breast cancer by donating 5% of company profits between Susan B. Komen and The American Cancer Society all year long.

Originally published October 2011
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