By Stephanie Ila Silver-Silberstein
Pink Roses. That’s what I got my roommate when she crossed the finish line. She had had just walked 60 miles in 3 days to benefit breast cancer research. But my roommate and the thousands of others who completed the walk are not the only ones doing what they can to fight breast cancer. Estee Lauder fighting breast cancer too. For over 10 years, Estee Lauder has been an important contributor in raising money for research, awareness for early detection, and prevention of the disease. The Estee Lauder Companies, Inc. is the largest corporate sponsor of the Breast Cancer Research Foundation, which was started by Evelyn H. Lauder in 1992.
October has been designated Breast Cancer Awareness Month. It’s dedicated to making women aware of early detection and the fact that increases the chances for survival. A percentage of the proceeds earned by Estee Lauder companies and products goes directly to breast cancer research grants and awareness programs to achieve prevention and find a cure in our lifetime. In 2003, $14.5 million in grants were awarded to 80 stellar scientists and for 3 years, the foundation has received four stars (highest rating) from Charity Navigator and an “A” from the American Institute of Philanthropy. Estee Lauder was known for encouraging people to wear their pink ribbons as a sign of their support of this worthy cause. Pick up a pink ribbon at any Estee lauder counter. It’s a great fashion accessory and helps to remind people to keep the Breast Cancer fight alive.
In addition to showing support by wearing a pink ribbon, you can purchase various promotional products by many of the Estee Lauder companies and your money becomes a donation. Here’s a partial list of promotional items from their brands; Bobbi Brown is featuring a baby pink lip gloss, and Jo Malone is promoting their line of Red Rose bath products. Of course, at the Estee Lauder counter, you can purchase a pink ribbon Jeweled Pin as well as other BCA cosmetics.
Evelvn H. Lauder was inspired to create the foundation because of the imminent need for awareness and research for breast cancer. After all, annually 40,110 deaths (1% occurring in men) and 215,990 cases of breast cancer will be diagnosed this year alone. But with early detection, breast cancer is 96.4% curable. The Ribbon campaign has been extremely beneficial in getting the message out, but Mrs. Lauder is especially excited about the Global Landmarks Illumination Initiative, which bathes monuments around the world in pink light. This program reaches over 1 billion women and men all over the world.
Actress and Estee Lauder spokes model Elizabeth Hurley and Evelyn Lauder will conduct ceremonies in Las Vegas, Paris and Barcelona to introduce “Turn Up the Heat.” It’s a campaign using hot pink as the signature BCA color instead of the regular pastel pink. Mrs. Lauder is hoping this color change will send out an even more powerful message. There will also be an exhibition of Mrs. Lauder’s photographs in Paris. Proceeds from the photo exhibition will benefit the foundation as well. In the words of Evelyn Lauder, “Don’t be afraid of breast cancer. Don’t be afraid to do breast self-examination. Don’t be afraid to have regular mammograms. Don’t be afraid – or wait – to go to your doctor and get information if you find a lump or suspect something. And please keep spreading awareness and getting the message out to your loved ones.” Her work with the foundation along with feedback from its scientists has led Mrs. Lauder to be optimistic that we will find a cure for and be able to prevent breast cancer within the next 15 years or less.
Finally, net proceeds from sales of the book, “An Eye for Beauty” are donated to the Breast Cancer Research Foundation. To purchase a copy of “An Eye for Beauty”, go to www.esteelauder.com, www.bcrfcure.org or call 1-866- FIND A CURE. Please contact me at