Beauty

By Ashley Goldsmith

Oh, Fashion Week…eight days of fabulous people, clothing and artistry. It’s also a week of having to look stylish and fresh with a routine of next to no sleep, constantly judging how much longer your poor feet will be able to stand in your Choo’s and my personal favorite, a diet of, “I think I ate one of those free protein bars they were giving out in the tents…oh and I definitely had a coffee at the 9am show…” Where else would a budding fashion and beauty journalist want to spend her week?

This season I decided I’d share my beauty routine for the week long event, showing how you can still look great without much beauty rest, how to hang with the best of em’ and maybe even score some compliments from the pros.

Here’s the scoop on my go-to products that are guaranteed to keep you looking fresh faced, some new obsessions I developed throughout the week, where my inspiration came from (it can be really hard imagining up a new beauty look everyday!), the cool new hair-do I learned to create and what the best of the best had to say about my look. (Please excuse the awkward smiles in the amateur photos, these were all taken before 8am)

The five products I use and used everyday and can’t live without are as follows: Benefit Play Sticks Cream Foundation used as a spot concealer, it gives great coverage but isn’t too oily or heavy. Bare Escentuals Mineral Veil Finishing Powder a sheer powder that seals my foundation and concealer without leaving my face looking cakey. Nars blush in Orgasm because it works with every skin tone and gives you a perfect flush. Benefit High Beam Luminizer applied in a C-shape from the top of my brow to the tops of my cheeks for a red carpet worthy glow. CoverGirl LashBlast Mascara in Very Black, now I know mascara is all about personal preference but the brush on this tube is fatter than most so it really gets in there and gives my lashes a full look. If and when I use shadow, I head straight for Benefit Stay Don’t Stray Shadow and Concealer Primer to keep eyeshadow in place all day. I also love Givenchy Mister Mat Foundation Primer, which provides a perfect canvas for makeup application.

Day 1 was a focus on the lips as I was still too busy to put too much thought into my look (words of advice: a statement lip is an effortless way to look chic and put together). The lipstick in question is Guerlain ROUGE G de Guerlain Lipstick in Greta a deep red with blue undertones that works perfectly on every skin tone. In addition to my staple products, I tried out Cover FX Natural Water Based Foundation, which gave me lightweight coverage with a dewy finish. I swapped out my beloved LashBlast for cult favorite Dior Diorshow Mascara in black, which gave my lashes the same dark, fullness that I love. I lined my waterline with Urban Decay 24/7 Glide-On Eye Pencil in Zero, my go-to liner as it’s easy to smudge and has great staying power.

Day 2 I decided to go with a 50’s inspired look starting with my hair. I slept with Conair Bamboo Soft Rollers in my dry hair, pulled them out in the morning and sprayed my hair with pro favorite L’Oreal Elnett Satin Hairspray and pinned back one side. I then tested out the new MAC cream based Mineralize Foundation that gave great coverage and left my skin feeling healthy and moisturized. I used Urban Decay Eyeshadow in Sin, a light shimmery champagne color topped with a cat eye lined with MAC Penultimate Eye Liner in Rapidblack. On my lashes I tried Guerlain Le 2 Volume Mascara in Noir, which separated and lengthened my lashes perfectly for the retro look. Lastly, I went with MAC Pro Lipstick in Show Orchid, an amplified, vivid hot pink that works will with my fair skin and dark hair. Hairstylist Odile Gilbert told me that I looked very Dita Von Teese, “It’s true,” she said, “I work with her a lot.”

Day 3 hair was inspired by all of the braids I’d started seeing backstage. I did a simple blowout with French braid across the left side of my head and gave it a little spritz of Elnett for hold. The makeup look I chose happened to be very similar to that of the look Tina Turnbow was creating at Susan Woo. She even complimented it, noting that it was easy for the everyday girl to recreate at home. For my face, I used Guerlain Rejuvenating Gold Radiance Foundation for all over shimmer and contoured my cheek bones with Nars bronzer in Laguna. One of my favorite palette’s is My Smokey Classics by Lauren Luke. I applied the cashmere cream shadow with a brush as a base, topped it with Antique Pewter and then gave the eye a smokey look by applying Twilight Ash with my ring finger. (Tip: If you apply heavily pigmented shadows with your finger, it gives you better control over the application of color and especially in this case, prevents me from looking like I’ve got a black eye.) I finished off the look with shu uemura Rouge Unlimited Lipstick in OR 513, a warm nude beige.

Day 4 was Valentine’s Day so I kept the face minimal using the usual suspects but in lieu of the day, I wore Rimmel Moisture Renew Lipstick in Berry Queen on my lips. The red shade earned a ton of compliments, as everyone was impressed by the drugstore find. I stuck with the braid inspiration and French braided both sides of my head and pulled them back into a low bun. I ran into Odiel Gilbert again at Erin Featherston and she complimented the style!

Day 5 was mostly about the hair. I worked a pinup look with rose bangs thanks to studying many a youtube video tutorial. Everyone was impressed by the look, insisting I tell them where I had my hair done! On the eyes, I used another favorite pallete, Clinique Colour Surge Eye Shadow Trio in Come Heather. I’ve got hazel eyes and the shadow shade compliments the browns and greens perfectly without looking too purple. I applied the shadow with my fingers so that it would be a lighter, more muted color.

Day 6 I went with a neutral smokey eye using purminerals perfect fit eyeshadow trio. Starting with the light brown color as a base and then working the dark brown shade into the outer corner of my eye and into the crease for a daytime smokey look. I pulled my hair back into another retro style, revisiting the rose style twist from the day before.

Days 7 and 8 were sort of a bust as the lack of sleep and proper diet got to me and I developed a wicked cold. I did however try out MAC’s new Lipstick in Hang up, a deep wine color that I applied with my fingers to give my lips a little texture and for a less harsh look.

Now that the week is over and I can finally breathe (and eat!) I’d say that with a little creativity and experimentation, you can easily stand confidently next to the pros. Just be sure to check your teeth for lipstick!

If you have any questions on how to recreate any of these looks at home or where to find products, email me at Contact@BeautyNewsNYC.com and I’ll do my best to answer your beauty questions.

Originally published March 2010
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