By Amy Sciaretto

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Makeup mecca alert! Cosmetics brand NYX has opened their first east coast boutique at the Willowbrook Mall in Wayne, New Jersey, just 30 minutes from NYC. Trust me — it is so worth the public transit, the Uber ride, or rental car you might need to take to get there if you dwell in Manhattan or any of the boros. The brand is like a less expensive MAC or Make Up For Ever, but just as expansive, on trend, on fleek, and utterly wearable. So you can stock up, not break the bank, and get creative, thanks to all of the offerings. Those are three things makeup mavens love.

Four reasons to never nix NYX in NJ.


Not the kind you put on toast…but the Butter Glosses that have become one of the brand’s signature products. Also, the Soft Matte Lip Creams are utterly perfect. Since a suede-like and shine-free lip are sooooo right now, you can change your lip look daily, from super shiny to super matte, without going into debt.

High Tech

The kiosks in the store let you play and play and play. There’s the NYX Beauty Bar, where you can choose from a number of different tutorials and then re-create those very looks using supplied iPads, as beauty influencers/vloggers walk you through the replication. I know what you are thinking. You are thinking, “RUFKM?” No, I’m not. So get your butt over to the NYX boutique. Since #technology meets #artistry.


The NYX Shadow Bar allows you to customize your own eye shadow palettes. Pale eye, smoky eye, natural for day, dramatic for night, whatever look you’re going for, it’s there. Yes, that does sound like heaven on earth, doesn’t it?

The Best Bar Without Drinks

The NYX Lip Bar is a lip product lover’s nirvana. I got drunk on the massive selection of lip products. Who needs a margarita when you can indulge in all of NYX’s lipsticks, lip glosses, and lip creams?

Get to New Jersey and go play at the NYX store. You’ll be glad you did!

Originally published March 2016



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