• theBalm understands that the medium is the message. When translating that business philosophy in the makeup world, having lush, high […]

  • There’s two things we can’t stop: time and the aging process. While the beauty industry has come up with tons […]

  • I’ve lusted after long, luscious lashes my whole life; and just why is it that all too often those gorgeous […]

  • If you’re taking Beauty SATs, remember that nail polish and jewelry are synonyms, of sorts. Both serve as accessories and […]

  • Who hasn’t had this lash dilemma? You layer three coats of plush mascara on your upper lash and for some […]

  • Jane Iredale Profile by: Amy Sciarretto – Carol Shaw Profile by: Ava Mackenzie In honor of International Women’s Day, which […]

  • With all the different cosmetic color options to choose from, it would be a dream come true if every makeup […]

  • Everything about your face is unique, from its shape, to its bone structure, to the proportion of your features to […]

  • MAC is famous for its collaborations. 2008 saw the “all ages, all races, all sexes” company partner up with Dame […]

  • Whether you’re celebrating your sixth Valentine’s Day with your longtime sweetheart, are going on a blind date with a gentleman […]

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