By Erin Williams

Vincent Longo has been shaping women’s smiles for quite a while with his wearable shades of lip color. Who knew he also was helping to support doctors who literally reshape children and young adult’s grins? Operation Smile was founded by Dr. William P. Magee, a plastic surgeon, and his wife, Kathleen, a nurse and clinical social worker. On a volunteer medical trip to the Philippines in 1982 they worked to repair children’s cleft lips and cleft palates but had to turn some away because there were too many children and not enough doctors. Thus Operation Smile was born. 23 years later, they’ve helped to provide free reconstructive surgery to tens of thousands of youths in the United States as well as 25 developing countries, helping their inner beauty to come out. Patients who require intensive reconstructive surgery for severe deformities are brought to the United States for surgery as World Care patients. Operation Smile also has Student Programs that teach hundreds of youth the values of caring, service, leadership and education.

Operation Smile has an annual couture fashion show in New York City each year and this past year Vincent Longo provided artists and makeup for the models. Their time was donated as well as numerous Longo items for the gift bags recipients walked away with.

For more information on Vincent Longo go to and for more information on Operation Smile go to

When a sweet baby smiles in delight, it lights up a room! Now, the Put On a Happy Face Baby Doll by award-winning Master Doll Artist Linda Murray is sure make you smile pose after adorable pose. Avail...
Put on a Happy Face/Something Warm - CD
Your favorite sheet music will come to life with the innovative Piano Play-Along series! With these book/CD collections, piano and keyboard players will be able
Originally published August 2005
Become a BN NYC Subscriber

BN Shop


Editor's Picks

Currently Popular

Social Media

Latest News
  • The Best Gift: Knowing Your Roots
  • Get to know yourself more intimately through’s DNA test and family tree generator. Surprises await! (and long lost relatives, too).

BN NYC Podcasts
  • self_tanning_featured
  • Self Tanning – Tips and Tricks
  • Our resident Beauty News NYC videographer, Haley Thompson, tackles self-tanning for bronze beauties this summer. Tune in to in to this latest How To primer for tips and tricks to dazzle like the sun.

Visit Fashion Industry Network