By Dina Fierro

When I say I am committed to tweezing my brows, I mean it. While I clean up strays myself, I’ve become a regular of Ramy, one of the city’s brow masters, and it takes a lot of convincing to get me to go elsewhere. Now, of course, like any good beauty editor, I’ve tried waxing (ouch, not to mention it’s hideously awful for problem skin like mine, causing breakouts galore) and threading. While threading gave precise results, I was turned off by the lack of atmosphere in most salons (I’m shallow, it’s true) and despite everyone’s claims to the contrary, I found the experience quite painful. Then I stepped into Thread, Sadia Brangan’s newest salon downtown.


Thread is immaculately clean and superbly stylish and modern, with bright pops of red. It’s a narrow space, with chic leather chairs and a series of treatment rooms located behind closed doors. The rooms themselves are a bit spare, however Brangan says that this is very deliberate; it’s easy to keep an ‘emptier’ space super-clean.


What’s perhaps most remarkable about Thread is the price list. When looking at the menu of services, you’ll be in a state of reverse sticker-shock. Brow threading is a mere $8 (and be sure to snag a frequent customer card, your eighth one is free) and facials begin at $35. This is not a typo – $35 for a thirty minute facial that focuses on steaming the skin and extractions. Brangan says that she hopes that young professionals can afford to come in monthly, as opposed to reserving facials for an occasional splurge. All organic products are used, a nice bonus.

And how about the results? Well, I saved the best for last, dear reader. I left Thread with gorgeously arched, precisely threaded brows and felt nary a wince of pain, thanks to a super efficient, capable threader. Sadia, nine months pregnant with her first child, graciously explained that if you feel pain during threading, it’s generally an indicator that your threader is either inexperienced or just plain bad.

For a trip down memory lane, check out this BN review of Thread’s Murray Hill location, published in August 2006.

Thread’s newest location is located at 140 Nassau Street, between Spruce & Beekman. For an appointment, call 212.608.9232.

Originally published March 2008
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