By Dina Fierro
Dubbed the brow king by devoted media and influencers, Damone Roberts has a face and a boundless energy that’s easy to love (and we’re a tough audience to impress.) After catering to a hopelessly posh and frequently famous clientele (hello, Beyonce) in his namesake Beverly Hills salon for years, the secret’s out on his new New York spa, which quietly opened earlier this spring in an unassuming building on Fifth Avenue.
Roberts has built his business and his public persona (he was the resident makeup artist and brow expert for the TLC series 10 Years Younger for the past 2 years) based on the power of word-of-mouth alone. And it’s easy to see why people talk. He’s warm, a friendly conversationalist and leaves your brows looking like YOUR brows, but better.
The salon itself, Damone Roberts New York, is a sunny, warm and inviting space with dark cherry wood floors, ornate yet comfortable furniture and glittering chandeliers. Pops of Damone’s signature green complement the space and front desk staff is friendly and beyond accommodating.
While Damone himself is in the New York location just one week monthly (generally the last week of the month, but call to confirm), he’s hands on with his ‘Brow Divas’ and trains all aestheticians personally, teaching them his signature technique – a gentle wax followed by careful tweezing to find each client’s perfectly individual arch. The process is as painless as a wax can be, thanks to the application of a soothing serum that calms sensitive skin, leaving little to no redness.
For those who care to maintain at home, Roberts also offers a fantastic line of signature products, sold online, in the salon and also at Takashimaya. Standouts include Brow Gain, a growth formula for overplucked brows (I saw results in less than two weeks) and the Brow Gel, a clear, flake-free formula that leaves brows firmly in place, polished but not lacquered.
On the horizon for Damone Roberts is a gig with a new CW makeover series, debuting in October and also appearances with a leading shop-at-home network.
Get a set of new frames (that’s Damone speak for brows) and see the world in a beautiful new light this summer. Prices range from $65-$125 and it goes without saying that perfect brows are worth every penny.
Damone Roberts New York is located at 574 5th Avenue, between 46th and 47th streets. For an appointment, call 212.764.4755. For more information, visit http://www.damoneroberts.com.