By Veronica Newton
Since its launch last year, we’ve loved the Beautyfix sampling program. From the adorable little train cases they’re shipped in to the mag that accompanies our new beauty products, we’ve torn through every package upon arrival.
According to the 2007 Pink Report, “62% of brand loyalists would consider switching brands if they got product samples from another brand.” This school of thought is precisely what drives the latest sampling programs on the market today.
Beautyfix is more enticing than any other program we’ve tried. The exclusive members-only program integrates beauty influencers, consumers and brands through a social networking site. The bonus: A seasonal “fix” of 7-10 panelist-selected beauty favorites agreed upon after road-testing hundreds submitted, is delivered to each member’s door. Each product included is travel-to-full sized and has been awarded the official selection Beautyfix stamp.
The latest “fix” is what every beauty addict craves. Panelists selected products from the following brands: Bliss, Skindinävia, pÅ«r~lisse, Cures by Avancé, Decléor, Degree, SpaRitual, Me! Bath, Juara, and iQ Derma Firmaceuticals – A veritable sampling of everything from a lip quencher to a body exfoliant.
Members also pick up perks such as $25 gift cards to glow.com, just for reviewing a few of products they received. Beautyfix is the gift that keeps on giving… especially for any girl dragging her summer-lovin’ self back to college.