Standing out among the LA masses can sometimes feel like a challenge. The sidewalks are filled with healthy leggy blondes batting ocean blue eyes and pillowy lips. Some are even undoctored. New York City might be wear the models freely walk the streets, but here in Los Angeles is where the silver screen sirens and <... >

There are many accolades to be said about Ajne perfumes by Jane Hendler , but the words she uses as her tag line, Rare and Precious , sum it up sweetly. The Carmel perfumer, who’s devoted to using only the best non-synthetic essences in her fragrances, and even grows some of her own plants for <... >

Kick off the month of May with a Barneys visit and check out the summer YSL beauty collection. National YSL Makeup Artist Dell Ashley will be at Barneys in Beverly Hills on May 1st and 2nd with his team taking appointments, from 11:00AM to 7:00PM. For two days, everyone has the opportunity to hear first <... >

Ma Dame by Jean Paul Gaultier is as complex as it is classic. A zesty burst of citrus is the signature of this sassy and flirtatious version of Gaultier’s classique Ma Dame parfum. Sweet yet subtle floral undertones augment fresh raspberry and pink grapefruit to embody the essence of a rebellious Parisian sophisticate: Mysterious, sensual <... >

For a group shamelessly obsessed with straight hair, we’ve never been impressed with the whole flat iron phenomenon. They always seem to sizzle hair while producing minimum results. But to every great cynic, there’s a great product destined to lower that discerning brow, or in this case, tame that tired, unmanageable tress. A few favorites <... >

In an economy where a good handshake counts more than ever, we absolutely love this idea from ROB|B… ROB|B is the first OPI Concept salon in the country. Challenging the unfair strains this economy is putting on our beauty allowances, ROB|B is now offering a “Pink Slip” special, treating recently laid off customers to free <... >

(Courtney Kretchman also contributed to this article) Sometimes we have the luxury of time in the morning and we can gingerly blend complementary hues of color onto our faces before sipping our coffee and making our way out into the world. Other times, time isn’t on our side as much and … well, we basically <... >

Have some down time at work? Been laid off altogether? Yeah, we’ve heard it all… Q: What’s better to perk up a smile than a new gloss? A: A new gloss that’s on sale! All quizzes should be this simple. All STILA products are 20% off at DermStore. Stock up on your faves now – <... >

With notables like Vincent Longo being yanked from the Sephora shelves, beauty enthusiasts are picking up a few extras of their staple faves this season. Spring comes early in Southern California, and with it breezes in that illustrious Spring Fever. Beauty hues mirroring long romantic days and delayed sunsets are replacing the vixenish winter reds <... >

A new collection has just hit the streets of LA, and well, it just couldn’t be more “LA.” Limited quantities of statement-adorned tees make up this casually dramatic Alp-n-Rock debut collection. The tees are warm, perhaps even a bit too warm for many of our So Cal days, but the cool eco-friendly material is reason <... >