City Pulse

By Gillian Weeks

When it comes to shopping for cosmetics, you gotta know when to go for the gold – and when to stick to copper. For instance, I don’t blow my wad on fancy hairspray when I know Herbal Essences works just as well, but I will lay down the Visa for the right designer lip gloss. From the 17th to the 22nd, CoverGirl Cosmetics is urging you to ditch your department store mascara for something eminently cheaper and ever more fabulous – their new LashExact Mascara.

CoverGirl’s latest addition to their beauty roster includes a breakthrough brush. LashExact gives you the come-hither fullness without the keep-back clumps. That means all the extension with none of the goop.

The purple CoverGirl van will be pulling up to various spots in and around New York next week. Turn over your upmarket mascara for a brand new tube of LashExact and prepare to be converted to the world of drugstore cosmetics. You can’t beat the price – be clump-free for free!

Tuesday, October 17
11AM – 1PM Grey Worldwide Building, 777 3rd Avenue

Wednesday, October 18
10AM- 1PM CVS: 272 8th Avenue, New York City
3PM- 6PM CVS: 1933 Victory BLVD, Staten Island

Thursday, October 19
10AM-1PM Ulta: 3377 Hempstead Turnpike, Levittown
3PM-6PM Ulta: 78 Veterans Memorial Highway, King Kullen Plaza, Commack

Friday, October 20
10AM-1PM CVS: 3775 East Tremont Avenue, Bronx
3PM-6PM Kmart: 839 New York Avenue, Huntington

Saturday, October 21
10AM-1PM CVS: 242 Northern BLVD, Douglaston
3PM-6PM Kmart: 770 Broadway, New York City

Sunday, October 22
10AM-1PM CVS: 22-08 31st Street, Astoria
3PM- 6PM Kmart: 5151 Sunrise Highway, Bohemia

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Beauty in a Bottle
By Lauren Baccus

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Anna Nicole for Trim Spa? Why not. Kristie Alley for Weight Watchers? Sure, that’s pretty plausible. But what in celebrity endorsement tarnations is Carmen Electra doing as the face of NV, a new beauty enhancing weight loss pill?

At her recent soiree to celebrate the new ad campaign, the petite Carmen made it clear that NV was not just about dress size.

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“My goal in this was not to loose weight, I’m happy with my weight the way it is…I just want to maintain where I’m at.”

Since taking the little red pill four months ago, Carmen, who says she has used only dietary supplements prior to NV, has noticed a definite but comfortable energy boost thanks to the product’s addend ginseng. Not only does Carmen feel good in her skin, but she’s also noticed that her itself skin feels remarkably better, another benefit from a pill that’s being touted as a more well-rounded beauty product. In fact, a quick peek at the ingredient list is like a virtual buffet menu at your local plastic surgeon’s office: collagen, silica, and biotin…whatever that is, I’ll take two please.

Thicker shinier hair, stronger nails and glowing, radiant skin. All part of the package with NV’s new diet pill…oh yeah, and that cute little waistline too.

For more information about NV, call 1-800-975-NVME (6863) or log onto www.bedesired.com.

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I Love Henri Bendel: Three Days of Free Facials Wait for You
By CS

The last time I received a facial, I felt as though my skin had witnessed a resurrection of sorts. After having pooh-poohed the idea of treating my face to an hour’s worth of scrutiny under the mirror (and who wants every pore of their skin magnified, every blemish gazed upon with pity? Facials are definitely not for the faint of heart). And after that much scrutiny, I was hardly elated to fork over several greenbacks to the esthetician’s beautiful and dainty palm.

But New York, city of dreams and ruthless entrepreneurs, also has a pretty large heart. For three glorious days, Henri Bendel — my Baudelairean beauty lair — will offer free facial spa services in the Spa Room (yes, you heard me. Free. This is not a typo) using products from Awake cosmetics. After one-on-one skin consultations, you can enjoy a treatment chosen from a menu, to address your particular skin concern. As an added bonus, a special gift is offered with a purchase during the event.

Call 212-904-7959 to book (remember to rush to the phone once you’ve read this). And this time, you can safely leave your wallet at home.

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Manhattan Rodeo or How I Got My Urban Cowgirl On
By Lauren Baccus

The invitation said to don your best denim duds. I was a little worried; what kind of ho-down would this be? My fleeting reservations apparently weren’t shared by too many other folk attending ASPCA’s Annual Young Friends Event to benefit horse sanctuaries across the country.

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The island’s “city critters” (no, not the things that go bump in the subway) filled the west side space with a barnyard of denim, a fair amount of plaid, and more than one bonafide cowboy hat – boot combo. Perhaps bolstered by a cup of Heartland Brewery Pumpkin Ale, I even made a small wager with another partygoer whether anyone would brave the night sporting chaps and a lasso. I lost.

The jean-clad crowd, however, was much more willing to support the night’s charitable activities by bidding on some of the incredible items in the silent auction such as an autographed “Eli Manning” football helmet, a Godiva Chocolate gift set, ten Le Tigre Polo Shirts and even tickets to the BCBG Max Azria Fall 2007 collection, complete with outfits. This was turning out to be more than your average shindig.

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With the evening’s event’s, chaired by honoree, Maria Menounos, the ASPCA continues to work for one of its original and ongoing causes: promoting the humane care and respect for horses one of its top priorities. Since the mid 1800′s, the organization has made significant efforts to educate horse owners about responsible care and alternatives to auctions and slaughter.

If you would like to find out more information about the work of the ASPCA and how you can help fight cruelty to animals throughout the country, please visit www.aspca.org.

Originally published October 2006
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