City Pulse

By Yasmin Jorge


Familiar scenario: Trying on loads of jeans and still not finding that perfect pair. We’ve all been there, and it doesn’t matter your age or size. And now those blue pants hang in closets, inner stylist disappointed, and the search continues… It’s time for a different approach.

The SoHo atelier, 3 x 1, named after the denim weave 3×1 Right Hand Twill, offers fashionistas the opportunity to have jeans tailored exactly to their liking and body type, and have them made locally in-store.  An extra bonus – all bespoke clients meet with designer, Scott Morrison (who brought us Paper, Denim & Cloth as well as Ernest Sewn jeans.), for help in creating the perfect pair. Finally!  http://www.3×

3 x 1 is located at 15 Mercer Street.

Originally published January 2012

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