City Pulse

By Ashley Goldsmith

I’m sure you’ve all seen that episode of Seinfeld (if you haven’t realized it by now, Seinfeld is totally true to life) when George gives out donations in his co-workers names to a non-existent charity as Christmas gifts. Which raises the idea of donations as a gift, are they a do or a don’t? In my opinion, I think it can be a great idea to give to someone who is very passionate about a certain cause, otherwise it may seem like you didn’t put much thought into a gift for a specific person and are more likely pulling a “Geroge” and handing them out to everyone.

I’ve actually found a charitable gift that is the perfect balance of charity and gift-recipient-specific that touched even my cold little heart. TOMS shoes has decided to kick their donation dedication up a notch and is striving to donate 30,000 shoes in 30 days. If you haven’t heard of TOMS before, they’re an amazing company, with some cute shoes to boot, that was started in 2006. As part of their business plan, TOMS donates a pair of shoes for every pair purchased to a child in need. To date they have already donated over 115,000 pairs and have also reached the halfway mark on their 30k challenge.

They have shoes for your mom, dad, sister and even “tiny toms” for your nieces and nephews. I’ve already ordered a pair of the “…be the change…” Navy Canvas TOMS, covered in the famous quote, “you must be the change you wish to see in the world.”

So take a note from Gandhi and be a part of some positive change in the world.

Visit http://www.tomsshoes.com for some non-guilty-entirely-justified shoe purchasing. Also check out their touching video on youtube to find out why you should contribute to their cause. http://www.youtube.com/watch?v=DqrFG7xrE1I

Originally published December 2008
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