City Pulse

By Abby Reid

Unless you’ve been living under a rock for the past few years, you’re more than familiar with Internet celebrities. Maybe a little too familiar. After all, with the popularity of YouTube, MySpace, Facebook and similar online media outlets, anyone with a video camera and a craving for attention can become an overnight sensation. This is why it’s especially exciting when an online star of a different breed is born.

Meet Lauren Luke. If you’re a frequent user of YouTube or Twitter, you’ve probably already heard of her. Luke, a 27 year-old single mother from England, is known by most online makeup mavens as panacea81, a nickname that her boyfriend created for her. Luke has no formal training in cosmetology, but was able to become a favorite of millions of YouTube viewers when she began broadcasting makeup tutorials from a webcam in her own bedroom.

luke’s down-to-earth, honest and quirky personality shines through in her videos. Despite her success, Luke has remained modest and thankful – yet still passionate about makeup. In each tutorial, she demonstrates precise product application on herself in a way that is simple and easy to understand – even for cosmetic novices. She has re-created coveted celebrity makeup looks from Megan Fox to Amy Winehouse to Leona Lewis. She also always tells the viewers the names, brands and colors of the products she is using to create specific looks. You can view her videos on YouTube (

Luke was finally able to create her own makeup line, By Lauren Luke in April of 2009. So far, her line is made up of of five palettes – My Smokey Classics, My Luscious Greens, My Fierce Violets, My Vintage Glams and My Sultry Blues. Each palette consists of two shadow primers, a blush, an eyeliner, two lipcolors and three eyeshadows.

Lauren Luke has worked hard to achieve success in the cosmetic industry. From being a single mother in England to an up and coming makeup artist and developer, Luke’s talent and luck are apparent in her new line. Her products are original, smart and fool proof – much like the lady herself.

Visit to learn more about Lauren Luke and her products.

Originally published August 2009



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