City Pulse

By Ashley Goldsmith

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Unfortunately, most of us have a family member or friend that has lost the fight against cancer or is still fighting. Though you may feel helpless knowing there’s no cure for cancer and you learn everyday that something else causes it, the best way to make a difference is to donate to charities that help fund research to find a cure.

Enter actress Felicity Huffman who’s joined philosophy and the Entertainment Industry Foundation (EIF) to raise awareness and funds for the fight against women’s cancers. Huffman stars in a public service announcement that encourages people to visit http://www.showerforthecure.com, to add a line to philosophy’s “unforgettable” poem which will be featured on the brand’s charity shower for the cure bath gel and to most importantly, make a donation to the EIF’s Women’s Cancer Research Fund. Each line will represent a voice dedicated to saving lives and a woman whose fight will never be forgotten.

Titled “unforgettable”, the poem contains lines from stars like Rita Wilson, Angie Harmon and Blythe Danner all working to help raise awareness of the urgent need to develop new ways to treat cancer, to detect it early and to prevent it. At the conclusion of the campaign, all poem line submissions will be considered to appear on a special edition shower for the cure bath gel bottle available for sale in October 2010.

You can also log on to http://www.philosophy.com and purchase their shower for the cure shampoo and 100% of philosophy’s net proceeds from the sale of shower for the cure will be donated to the Women’s Cancer Research Fund.

To submit your poem line, log onto http://www.showerforthecure.com

Originally published October 2009
This page as PDF

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