City Pulse

By Nicole Cornella

Nestled away on one of the most prominent streets in the country, in one of the most lavish shopping districts lies a hidden gem of a hair salon. Ricardo Rojas Salon, at its new location on Madison Avenue is a small vintage-inspired boutique salon providing the best in hair expertise. For over fifteen years, Ricardo Rojas has styled the locks of A-list celebrities, countless photo shoots for magazines such as Vogue, W and Allure and continues to build on his resume with his newly revamped salon studio.

Having very curly and frizzy hair due to my Puerto Rican background, I always love stepping into a salon with a new stylist and seeing how they fare in taming my mane. After closing the gate to the old-fashioned freight elevator and taking it to the fourth floor, I stepped into the antique décor of the studio with glass chandeliers and pastel colored walls. I immediately stepped into the shampoo room for a good washing and glaze to add some shine. Next, it was my turn to see just how Ricardo would do with the frizzy curls that were beginning to form.

I sat in the single chair in his private studio and he asked just how straight I would like my hair to be. I told him not pin straight with a little volume. I kept waiting to see the flat iron come out, but I was mistaken. Ricardo was able to conquer the curls sans flat iron and I walked out of there ready for a night on the town. Ricardo told me he would love for me to come back and to give me the haircut that Penelope Cruz has in Vicky Cristina Barcelona and I think I may just take him up on that offer!

Ricardo Rojas Salon is located at 791 Madison Avenue at 67th Street on the 4th floor. Please visit for more information.

Originally published October 2009
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