City Pulse

By Nicole Cornella

This page as PDF

Nestled away on one of the most prominent streets in the country, in one of the most lavish shopping districts lies a hidden gem of a hair salon. Ricardo Rojas Salon, at its new location on Madison Avenue is a small vintage-inspired boutique salon providing the best in hair expertise. For over fifteen years, Ricardo Rojas has styled the locks of A-list celebrities, countless photo shoots for magazines such as Vogue, W and Allure and continues to build on his resume with his newly revamped salon studio.

Having very curly and frizzy hair due to my Puerto Rican background, I always love stepping into a salon with a new stylist and seeing how they fare in taming my mane. After closing the gate to the old-fashioned freight elevator and taking it to the fourth floor, I stepped into the antique décor of the studio with glass chandeliers and pastel colored walls. I immediately stepped into the shampoo room for a good washing and glaze to add some shine. Next, it was my turn to see just how Ricardo would do with the frizzy curls that were beginning to form.

I sat in the single chair in his private studio and he asked just how straight I would like my hair to be. I told him not pin straight with a little volume. I kept waiting to see the flat iron come out, but I was mistaken. Ricardo was able to conquer the curls sans flat iron and I walked out of there ready for a night on the town. Ricardo told me he would love for me to come back and to give me the haircut that Penelope Cruz has in Vicky Cristina Barcelona and I think I may just take him up on that offer!

Ricardo Rojas Salon is located at 791 Madison Avenue at 67th Street on the 4th floor. Please visit for more information.

Originally published October 2009

Deals of the Day


Leave a Comment

* Denotes a required field

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Become a BN NYC Subscriber

Deals of the Day


Currently Popular

Social Media

How to get pouty, fuller and more luscious lips in 5 minutes without injections or surgery -…

About 11 hours ago from BeautyNewsNYC's Twitter via Twitter Web Client


Latest News
  • 71ao-fnzq7l-_sl1500_
  • 5 Travel Solutions: In The Bag
  • Fear of flying? Want to hang a lightweight hammock wherever you roam? We have 5 travel solutions for you that will change everything.

  • Strength Training Explained by Chris Hasfal
  • From strength training to metabolism, Chris Hasfal, General Manager of The Manhattan Athletic Club/Brooklyn and all-around fitness extraordinaire knows all the moves when it comes <... >

BN NYC Podcasts
  • self_tanning_featured
  • Self Tanning – Tips and Tricks
  • Our resident Beauty News NYC videographer, Haley Thompson, tackles self-tanning for bronze beauties this summer. Tune in to in to this latest How To primer for tips and tricks to dazzle like the sun.

Visit Fashion Industry Network