City Pulse

By Nick Caruso

Last month Nick Caruso profiled a new clothing company, American Giant, for Metro Man (“American Giant: Cutting Edge Heritage,” June, 2012). This month we’re giving away five newly introduced American Giant polo shirts. Read to find out how to enter the contest!

Starting with various sweatshirts several months ago, American Giant, founded by Bayard Winthrop, is introducing a new garment every six weeks. T-shirts have launched, henleys are out, and now, just in time for the hottest part of the year, American Giant polo shirts are available.

In case you missed the article, American Giant operates on a bold business model that very well may be the wave of the future. By cutting out distributors and other middlemen from the process – meaning the garments are built, sold, and shipped directly from American Giant in California – the final cost of each item is drastically reduced. Winthrop sees this as an opportunity to make something big happen: by boosting the quality of each garment to an unheard of level, the consumer ends up getting a product that is ultra high-grade, but for a fraction of the price it would normally cost.

And, man, are these garments supreme. Each is made with extremely durable, hardcore fabrics; all the seams are strong as welds; there are extra panels where other companies might skimp on material. And the fit is extraordinary too. These shirts fit the way clothing should: cozy in all the right places, emphasis on the shoulders and chest. Clothing made for men.

To say that American Giant’s business model is the wave of the future is somewhat at odds with the product they offer. Shirts form American Giant ooze heritage – this is clothing like our fathers and our fathers’ fathers wore. Clothing that can be passed down and kept for generation because it’s built to last even with constant wear (which you’ll find hard to avoid).

So, head over to http://www.american-giant.com to find a shirt or two for yourself or for the men in your life. But before you do, enter to win a newly introduced polo shirt! Here’s how:

1. Send an email to giveaways@beautynewsnyc.com with “American Giant Polo Giveaway” in the subject line. Please also include the size shirt and color you’d like, your mailing address, phone number, Facebook ID and Twitter ID in your email. Entries without all of the above information will not be accepted.
2. Follow us on Twitter: @BeautyNewsNYC
3. Like us on Facebook

Entry deadline is 11:59PM EDT on June 15, 2012.

After that, five winners will be chosen at random.

Originally published June 2012
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