City Pulse

By Jessa Moore

VMV Hypoallergenics is opening their very first U.S. store/spa, right here in NYC on the cusp of the Flatiron district. For those of you who are not familiar with the brand, VMV Hypoallergenics is THE gold standard for makeup and treatments for those with obscenely sensitive skin. I am an Irish redhead whose skin has never been able to tolerate makeup (and trust me, as an actor, this has caused much suffering). What makes all of their products unique is that they were created by internationally renowned Dr. Vermen Verallo-Rowell, who is a dermatopathologist, as well as a dermatologist.

Every product is free of the 76 known allergens listed by the North American Contact Dermatitis Group. The brand is committed to reformulating its products if anything becomes known as or identified as an allergen, making it ideal not just for the delicate skinned among us, but for the sufferers of such skin conditions as rosacea. As a matter of fact, when I met with Dr. Verallo-Rowell’s staff, one staff member claimed to have rosacea but I honestly couldn’t tell as we were trading war stories. As you know, this beauty writer loves her makeup, but can’t tolerate anything!

Of course, the spa is geared towards pampering and fun and anyone who wants beautiful skin. I adored the cheery atmosphere and sense of fun that permeated the place. It’s also well stocked with products should you fell like stopping by and playing with lip gloss! The makeup is so luxurious that it in no way feels medicinal or “good for you”. The colors are clever and bright, and special attention is paid to the brushes and how they glide across the skin. No detail went unnoticed.

The lead aesthetician is a charming woman named Melissa, who started out as a makeup artist, but realized makeup needs a beautiful palette. She has worked for such names as AmorePacific and Fresh. Her training includes being trained in the Philippines under Dr.Verallo-Rowell. She personalizes each regimen. So, as impressive as all this is, my impression was actually more of warmth and care regarding how to take better care of yourself. And that is why I will be going back.

VMV Skin Specialist Boutique
868 Broadway
New York, New York 10003

Originally published January 2011
Leave a Comment
Become a BN NYC Subscriber


Currently Popular

Deal of the Day
Take 25% Off $50 at

Social Media

Latest News
  • City Pulse: Book Your Summer Memories
  • Collect + curate your social media images into your own personal book at Perfect as a way to capture this time for years to come.

  • T-fal waffle maker_featured
  • Metro Home: Hot In The Kitchen
  • Hot in the Kitchen in our Metro Home section highlights a quartet of new products for grilling cheese, starting your day off right, staying healthy, and cooking with less mess.

  • BB_Caribana_featured
  • Beauty & The Best: Featuring Nuxe
  • Beauty & The Best features organic Rosa y Fruta, the Orvis blazer, Nuxe’s genius Travel Kit, the Caribana Shop, Fat Hair and a new, pudgy Burts Bees lip crayon.

  • City Pulse: Gifts (with the Most)
  • Is someone in your family setting sail for college or do you have a host or hostess to thank for summer hospitality? See our gift ideas in City Pulse.

BN NYC Podcasts
  • Donna_Karan_NYFW_2013_featured
  • NYFW Fall 2013: DKNY Fashion Redux
  • Recently launching a retrospective collection for Opening Ceremony, Donna Karan returned to the 90′s for DKNY’s sporty Fall 2013 Collection.

  • BN_Podcast_Jerry_Jones_Laura_Mercier
  • Laura Mercier Cosmetics
  • Jerry Johnson, International Makeup Artist from Laura Mercier, works on transforming BNNYC’s Gillian Weeks with a full complement of Laura Mercier products.

Links We Love
  • Alexandra Taylor
  • Beauty in The Bag
  • Carrie Parry
  • City of Gloss Angeles
  • Kimberly McDonald
  • Taffeta Darlings
  • The Dessertist
  • Wendy Brandes

  • Visit Fashion Industry Network

    Free Skincare Gift with Purchase of Any Tria Device