City Pulse

By Allison Warenik-Queenan

There are estimated to be around 2500 adult tigers left in the wild, landing them a spot on the endangered species list. Chantecaille has created this limited edition Tigers In The Wild palette to both celebrate and raise awareness for the wild tiger. The four colors are perfectly on trend with spring’s khaki and safari-inspired fashions. And even more importantly, 5% of all sales of the striking Tiger palette go to TRAFFIC (http://www.traffic.org/tigers), a wildlife trade-monitoring network that works with governments and local enforcement authorities on taking action to protect endangered species, such as the tiger, which are being illegally killed for their skins and meats. TRAFFIC also helps to raise awareness of the conservation plight of tigers.

Chantecaille’s involvement in wildlife preservation does not stop there. Their limited-edition Papillons Eye Shade compact honors the beauty of the monarch butterfly. Available in silver with blue detail shades or a nude tone with violet detail shades, this stunningly designed cosmetic product is essential for any make-up bag. And a portion of sales will be go towards benefiting the Monarch Butterfly Sanctuary Foundation (http://www.mbsf.org).

Next up, be on the lookout for Chantecaille’s Spring 2011 coral and emerald Sea Turtle palette. Available for purchase this spring, a portion of every palette sold will to go WIDECAST (http://www.WIDECAST.org), a group committed to the recovery and sustainability of the sea turtle population.

All who know me know that one of the driving forces is my life is experiencing the beauty of helping animals. Chantecaille makes it easy. You just have to purchase a beautiful palette for yourself (and maybe one for a friend as well) and an important donation will be made to ensure that more animals are able to be helped. Who can really resist that? And who can really resist the adorable animal imprinting? All products are sold at http://www.chantecaille.com.

Originally published January 2011
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