City Pulse

By Yasmin Jorge

April is Earth Month (with Earth Day celebrated globally on April 22nd). Here’s a new beauty retailer that launched late last year that takes Earth Day’s message to heart: Foster appreciation of our environment and awareness of the issues that threaten it.

Kumani Essentials is a delectably rich natural line of face, body and hair care products that has an inspiring partnership with the women of West Africa. They have traditionally harvested organic Shea butter from the African Shea tree for centuries, but experience exploitation doing so. By adhering to Fair Trade USA practices, the beauty company promotes land sustainability while providing safe work conditions and fair wages to these ladies who source the Shea used in its products.

With Kumani Essentials, you’re helping West African women and their families and getting super soft skin and tresses too. In addition to 100% organic Fair Trade™ Certified Shea Butter (for anti-aging), these wholesome goodies contain other beneficial moisturizing ingredients: Anti-oxidants like White Tea extract and Vitamin E, healing Baobab Oil, soothing Aloe leaf juice, protective Moroccan Argan Oil, and more.

These sumptuous and fragrant thick creams and conditioners are meant for slathering on! Your body and hair will have long-lasting silkiness.

Kumani Essentials complete collection of unisex beauty products is available at

Originally published April 2012
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