City Pulse

By Ashley Goldsmith

Dim the lights, cue to out-of-tune vocals and fire up the candles; it’s time to wish a very happy birthday to some of our favorite beauty brands! Ranging from 10 to 100 years young, there are definitely some congratulations in order and of course a giveaway and an exclusive product launch to boot!

Burt’s Bees
I’ve been a serious Burt’s Bees addict for a long time and over the years several of their products have made their way into my daily beauty routine. Their Beeswax Lip Balm, Coconut Foot Crème and Radiance Body Wash (to name a few) are all must-haves. So when I heard that they were celebrating their 25th “Burt Day” this month, I was pretty excited! In celebration of this 25-year commitment to The Greater Good, Earth-friendly products, natural ingredients and environmental sustainability, the brand will be giving away 25,000 lip balms and 1,000 FREE lip balm coupons good for your favorite balm. Now through June 20th, simply log onto http://www.BurtsBees.com to enter and to view their Burt Day video, fully equipped with birthday wishes from celeb fans like Seth Green, Paris Hilton and Brittany Snow.

L’Oreal
The beauty giant is celebrating 100 years this summer! Home to brands such as Maybelline, Lancome and all of the fabulous L’Oreal spinoff’s it’s no wonder the company has reached its Centennial mark. In celebration of their anniversary, the brand has launched a limited edition 100th Anniversary Elnett hairspray sold exclusively at Target. If you’re not familiar with the golden-labeled spray, I suggest you run to you’re nearest store and pick up a can! The hairspray made it’s stateside debut last year and before that was a coveted beauty staple, (editors would literally smuggle cans of this back to the states whenever making trips to and from Europe) for its ability to provide long-lasting hold and shine without the hard, sticky aftereffects of its competitors.

Rimmel
Speaking of coveted over-seas brands…Rimmel London is celebrating its 10th year in the U.S. As one of the earliest global brands, Rimmel actually produced the very first commercial mascara in the beauty industry (see photo!). After snagging a contract with the quintessential London girl, supermodel Kate Moss, the brand brought their name overseas and has been a favorite among beauty lovers ever since. Kate’s fave being the Heather Shimmer Lipstick for it’s long lasting color and not-too-heavy-hasn’t-dried-out-my-lips feeling.

Have a favorite product from one or all of these birthday brands? Let us know! Who doesn’t love sharing their beauty faves?!

Originally published June 2009
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