City Pulse

By Deena Campbell

Jonathan Kelsey knows a thing or two about designing – working with Jimmy Choo, Mulberry and Emilio Pucci has helped paved the way of a successful shoe designer. But now Kelsey has a new project, and this time it doesn’t include fashion for the sole.

Kelsey and Belvedere Black Raspberry, will unveil a striking new limited-edition overnight bag: The Belvie. The leather, oversized bag even features a secret compartment for a bottle of Belvedere Black Raspberry – perfect for the girl on the move.

“It’s the perfect slouchy summer bag into which you throw everything you need, daytime or night time,” says Kelsey.

The best part, though? It was created in collaboration with Grammy Award-winning recording artist, Estelle. As the embodiment of playful style and attitude, Estelle will co-host a global launch of The Belvie with Jonathan Kelsey.

Need plans for the weekend? Head over to the pop-up store where you can pick up a complimentary Jonathan Kelsey tote featuring the new Belvedere Black Raspberry ad campaign and learn about the process of maceration.

The bag retails for $1,400 and will be available at Jeffrey NY. Visit for additional information – including updates on retail locations.

What: Belvedere Black Raspberry Event
Where: 117 Mercer Street (Between Spring & Prince)
When: Saturday, May 2nd 1-7pm

Originally published May 2009



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