City Pulse

By Jennifer Wright

whole_foods.jpg

Chef Dan Barber
Source: NYTimes.com

Whole Foods Market is giving summer a fresh new taste of seasonal favorites with its new Tastemaker program. The program showcases the work of food artisans within the New York area. The tastemakers will be featured on store signage, and also contribute to Whole Food’s promotional pieces. Some of the Tastemakers include Dan Barber of Blue Hill (a James Beard nominee), Brooklyn Brewery, Star of the Sea, Severino Homemade Pasta, Café Spice and Satur Farms. Angela Rakis, the executive coordinator for purchasing in Whole Food’s Northeast region states that the program evolved because “Whole Foods is committed to supporting local vendors and producers within the communities where we do business.” She also remarks that “giving shoppers an opportunity to know the stories and faces behind the products they enjoy makes the experience of shopping, cooking and eating more personal and fun.” That fun will begin later this summer, as you visit Whole Foods Market to delight in these talented artisans wonderful creations.
Originally published June 2008
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