City Pulse

By Alison Leiby

Target’s GO International capsule lines have featured some of the most exciting contemporary designers. French designers like Tara Jarmon and Paul & Joe and British designers like Luella have created special pieces for the discount store. For the most recent installment, Los Angeles based Jovovich-Hawk fills the store with frilly skirts and printed dresses for a fraction of the retail prices.

The model/actress/new mother Milla Jovovich teamed up with Carmen Hawk in 2003 to design their eponymous line. With a modern twist on vintage looks, the line provides much needed feminine pieces to the contemporary market. In their capsule line for Target, they bring their unique aesthetic to the masses.

The line is heavy with sundresses with a few skirts, tops and pants mixed in as well. Like their contemporary collection, the pieces range from sweet and simple to very detailed. One of the exciting dresses is a jacquard wrap dress that comes in both grey and cream for $34.99. Since the average shopper would be splurging to buy a Jovovich-Hawk silk dress that needs to be dry-cleaned and costs several hundred dollars, the Target collection pieces are incredibly affordable and machine washable cotton. Taking care of the clothing is as easy as wearing it.


The Jacquard Wrap Dress

In addition to soft, spring neutrals like grey and cream, there are several bold or patterned pieces for those more interested in color. The square-neck floral dress is the perfect frock for a warm spring day. A three-quarter sleeve mini, the dress could easily be dressed up with wedges and jewelry or worn very casually with flats and some sunglasses. At $39.99, it certainly fits any budget, as well as any occasion.


The Square-neck Floral Dress

If sundresses seem seasonally premature right now, the collection also has some chic tops that look just as nice with a flirty skirt or under a suit. The wrap-front tank seamlessly works into any wardrobe. It comes in black or wild-cherry, a purple/red hue and has all of the detail of an original Jovovich-Hawk piece, but for only $16.99.


The Wrap-front Tank

With warm weather hopefully only weeks away, Target’s GO International capsule line from Jovovich-Hawk will get any shopper excited for spring with the perfect sundress or casual skirt. The feminine details and mix of modern and vintage looks are high in style and low in price so you can load up on cotton wraps and retro shorts without breaking the bank.

Originally published March 2008
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