City Pulse

By Kendria Smith

Leave over-priced bottles, elusive jargon, and pretension at the door! Club W is making the world of high quality, affordable boutique wines accessible to all. The Club W site provides a friendly, supportive, and educational environment to create the perfect pairing of amateur wine lovers with lesser-known wineries.

Scan the QR code on each bottle with your phone and dazzle your guests with informative videos and advice from expert sommeliers. Club W empowers its patrons with enough knowledge and experience
to turn anyone into an aficionado.

Sign up at for a free membership, which includes free shipping, deep discount prices on their entire wine selection and credit towards your purchase when you refer a friend. Starting at $40 per month, you can receive a monthly experience of 3, 6, or 12 wines ranging from $15-$25 a bottle.

At the recent Club W launch in New York, I sampled five wines that are also available for purchase on the website. The 2010 Jeanne D’Arc California Chenin Blanc, an orange wine produced with extended skin contact, has a tantalizing bouquet and a melody of flavors such as vanilla, apple and a dash of spice without an overbearing sweetness, while the 2010 Infinite Monkey Theorem Albarino from California was very similar to a Sauvignon Blanc, but enhanced in fruity flavor with a dry, fresh finish.

I enjoyed the earthy subtle tones of the 2010 Three Ceremonies from California – a Syrah, Carignan, and Zinfandel blend. The light, luscious flavors of the 2009 Folk Machine Central Coast Pinot Noir was a crowd pleaser, but a full glass of the dark, rich and velvety 2010 Infinite Monkey Theorem Malbec seemed like the perfect companion for a cozy night on the couch.

There may be a number of factors to consider when picking a great bottle, but your Club W  membership will take the guess work out of grapes, so you can enjoy the wine without the worry.

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Brand: See AllMerchant: Sam's Club
Originally published December 2011
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