City Pulse

CP Giveaway: It’s All About Sole

By Katie Calautti

Allow me to present you with a fashion faux pas-itively horrific hypothetical, if you will.

You’re fresh off an evening of debuting a killer new pair of sky-high Louboutins at your Meatpacking District club of choice. As you exit the swanky spot, you strut your way onto the cobblestone streets. Just then – your eye catches a superbly delish man on the opposite corner, who is not-so-inconspicuously checking your glorious gams. You commence strutting…smiling…feeling fine…until your heel catches something, as well: the grout between two stones. And – suddenly – you are falling…screaming…he is cringing…laughing…walking in the opposite direction.

Scoff if you will, but – chances are – you, or someone you know, has fallen victim to the embarrassing Social Shoe Snag.

Lucky for you, noone understands this conundrum better than Becca Brown and Monica Murphy, co-creators of the SoleMates High Heeler. Together, these friends created a tiny, reusable product that slips onto the end of your heel, and is mechanically engineered to increase the surface area – reducing pressure, improving stability, and preventing the heel from sinking into grass or slipping into cracks. Available in both clear and black shades, SoleMates High Heeler is virtually undetectable once attached to your shoe.

So kiss those awkward stand-and-brush-off’s goodbye and pick up one for you and your bestie (because friends don’t let friends strut ‘n snag!) The SoleMates High Heeler is available at Duane Reade or via http://www.theSoleMates.com.

And – as an added bonus – SoleMates is offering a free giveaway to 10 lucky BeautyNewsNYC.com readers – 5 pairs of black and 5 pairs of clear High Heelers are up for grabs. Just send an email with “I’ve Got Sole” in the subject line to Contact@BeautyNewsNYC.com and include your name, telephone number and email by Thursday June 4th.

Originally published May 2009

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