City Pulse

By Ashley Goldsmith

A guy walks into a bar [insert punch line to the oldest joke in the book here] and asks for an apple martini…

If you’re an avid neon green apple-tini drinker then you’re exactly who Lisa Averbuch had in mind when she created LOFT. In an attempt to give people an option to drink something they felt good about, rather than sucking down loads of chemicals, the limoncello inspired liqueurs were created.

As the first certified organic liqueur in the country, LOFT is made with neutral grain spirits, organic fresh fruits or botanicals, is sweetened with agave nectar and distilled in a certified organic distillery in Oregon. Lavender, lemongrass and spicy ginger are the three flavors currently offered with the hope of adding more seasonal options in the future. The liqueur is a great addition to your libation of choice, especially if you’re looking to keep something on hand to jazz up an old favorite. Last week I added a splash of the lemongrass to my taco-night margarita(s) for a nice subtle flavor. I gladly tainted my beloved gin & tonic with a dash of the lavender to add to the floral scent of the gin. You can also mix up a whole sleuth of LOFT’s original cocktails with the stuff.

Give the Winter Holiday a try:

1 oz LOFT Spicy Ginger Cello

2 oz spiced rum

1 oz apple juice (or cider)

Dash cinnamon

You can purchase LOFT at Astor Wines & Spirits at 399 Lafayette St. (at E.4th) or visit for more info on where to purchase LOFT or for more cocktail recipes.

Originally published December 2008
Leave a Comment
Become a BN NYC Subscriber


Currently Popular

Deal of the Day

Social Media

Latest News
  • fashion_picset_3_featured
  • NYFW Spring 2015 – Fashion’s Formation
  • NYFW Spring 2015 exhibited radical revelations on the runway! Dramatic details and new looks were revealed in style, form textures and accents. Take a quick peek at BNNYC’s runway report!

  • NYFW Spring 2015: The Art of Architecture
  • NYFW’s 2015 general trend embraced mystical movement and free spirited style. Braids and loose curls were prevalent on the catwalk to accompany each structured and sophistication collection.

BN NYC Podcasts
  • Donna_Karan_NYFW_2013_featured
  • NYFW Fall 2013: DKNY Fashion Redux
  • Recently launching a retrospective collection for Opening Ceremony, Donna Karan returned to the 90′s for DKNY’s sporty Fall 2013 Collection.

  • BN_Podcast_Jerry_Jones_Laura_Mercier
  • Laura Mercier Cosmetics
  • Jerry Johnson, International Makeup Artist from Laura Mercier, works on transforming BNNYC’s Gillian Weeks with a full complement of Laura Mercier products.

Links We Love
  • Alexandra Taylor
  • Beauty in The Bag
  • Carrie Parry
  • City of Gloss Angeles
  • Kimberly McDonald
  • Taffeta Darlings
  • The Dessertist
  • Wendy Brandes

  • Visit Fashion Industry Network

    Free Skincare Gift with Purchase of Any Tria Device