City Pulse

By Jennifer Wright

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The Ruched Tank Dress

Designer Isabella Oliver is proving that maternity wear need not be matronly with the fabulous dresses from her spring collection. And you’re in luck because all dresses will be 20% off during May 22nd-27th.

The simple, clean lines utilized in Oliver’s collection mean that the look will be ravishing at every stage of your pregnancy. Oliver notes that she attempts to insure the clothes work from trimester to trimester as “maternity designs that grow with you are better for your self-esteem and your budget.” The materials, such as jersey, also help stretch and create a smooth silhouette. Consider the Duo Sleeveless Wrap Dress ($240; $192 during the sale), which will certainly flatter your newly developing curves. Meanwhile, the Ruched Tank Dress ($175; $140 during the sale) promises to be both comfortable and sensual. This dress is one that will have you looking hot but feeling cool, a great benefit if you’re expecting during the sultry summer months.

Any piece from the collection will have you looking fabulous. Because after all, being a mom doesn’t mean that you can’t still be a babe. Shop now at

What: 20% Off All Dresses for the Isabella Oliver Spring Sale
When: Thursday, May 22nd through Tuesday, May 27th

Originally published May 2008

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