City Pulse

By Jan Lee

E-shopping just got a little easier and a lot more fun. Combining e-style and e-tail, now offers exclusive beauty and fashion videos and features. Instructions on how to properly layer fragrances and style footage of your favorite designers is a click away at one of your top shopping destinations.

One collection of videos is Fashion in Action, a catalog that makes the first luxury retailer with such a feature. Each video highlights a designer’s look and how to recreate it. You can buy all of the pieces right at Other videos feature beauty gurus giving step-by-step instructions on various beauty techniques. So basically, you can watch Jo Malone show you how to properly layer a scent, while shopping for Annick Goutal’s Les Orientalistes fragrance that launched earlier this month.

At the Fashion Incubator, you learn about “what’s new, what’s now, what’s next.” Spotlights on various designers include bios, their favorite picks and the best of their collections. Right now, get inside the minds of the designers behind Thakoon, Alexander Wang and Costume National.

And there’s more! Interviews with designers, like Donatella Versace, and trunk show footage. Visit today to get your piece of fashion pie.

Originally published October 2008
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