By Angela Eduarte
The economy is hitting everyone hard, with no exception to the fashion world. Designers have already begun looking for ways to cut costs of advertising and marketing, such as using runway photos for ads instead of studio shots. Now some of our beloved designers are canceling their shows for Fashion Week!
Betsey Johnson and Carmen Marc Valvo were the first to announce their withdrawal. Next were Vera Wang, J. Mendel, Sass & Bide, Temperley, and Celine. Monique Lhuillier and Naeem Khan have cancelled their shows as well, but more for the idea of “shaking things up a little bit” than trying to save some extra bucks.
Many are speculating whether these cancelled shows will actually save the designers a significant amount of money. However, the average show can cost $150,000 to $200,000 while an off-site presentation can start at $18,000 (Alexander Wang snagged the Roseland Ballroom at this price). There are even some designers, such as Valvo for his instillation at Citrine, that are booking venues for free.
So should you be worried that it’s going to be a hum-drum event in Bryant Park? Have no fear because the show must go on! Favorites such as Nicole Miller, Nanette Lepore, Zac Posen, and Alexandre Herchcovitch will still be showing their lines in the big white tents. There will be some newcomers as well – Justin Timberlake’s collection, William Rast, will be making its Bryant Park debut.
Make sure to stay tuned for our fashion week coverage!