City Pulse

By Patricia Wersinger

This year at Fashion Week, I was pleased to discover something new and different to help young designers launch their career on the runway, something that is usually beyond the means of many struggling creators. A new concept called LAUNCH NYC Fashion Week incorporated runway shows with retail & showroom opportunities for designers at a beautiful 5,000 square foot storefront space on West 17th Street. They were able to show their latest collection on the runway and sell from their current collection to the public in the retail pop-up store. The concept was ‘launched’ by Manufacture New York, a fashion incubator & factory for independent fashion designers to help them sell directly to the public.

FASHION LAUNCH NYC-Abacaxi

UDOR Photography

The first day of shows was split into two collectives, showcasing an array of talented members from MNY’s incubator.  What I especially enjoyed was to see that all presenting brands were produced locally: made in NYC.

FASHION LAUNCH -Hear-N-Noble

UDOR Photography

The 2:00pm show was a Ready-To-Wear collective featuring Abacaxi, Vaunt & Sol, and Heart N Noble (a jewelry brand that does 3D laser-cutting designs).

FASHION LAUNCH NYC-Minnoji

UDOR Photography

The 6:00pm show was the Demi-Couture / Couture collective featuring Minnoji, Modu and Mimi New York.

LAUNCH NYC included runway presentations from Carrie Hammer, Laurel DeWitt, Tabii Just, Daniel Silverstein, Gita Omri, Laquan Smith, Namm Clothing and Luar Zepol. The mission of MNY is to rebuild America’s fashion industry, foster a new wave of opportunities for small labels and create a transparent, sustainable global supply chain.  Look out for them at the next New York Fashion Week this fall, they are sure to kick in a lot of new energy and originality to the local Fashion scene in the upcoming seasons.

Originally published February 2014
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