City Pulse

By Samantha Smikle

The tanned and coiffed models glistened in the setting sun and sashayed in the warm breeze down the daisy-lined runway. A random 70 degree day in April may be disdained as the negative effects of global warming, but it provided a beautiful setting for the Earth Week Fashion Event, hosted by Bui-Lavry PR last Tuesday.

The show was held on the rooftop of The Park NYC, a trendy Mediterranean Chelsea restaurant with sky lighting and brick flooring in the main dining area that makes you feel like you’re still outside. It was there that sponsors greeted you with “NO PLASTIC” bracelets from Everybodygreen.com and sign up sheets for environmental newsletters and causes with Aveda, The New York Post and Green Drinks.

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With no access allowed backstage, I took the extra time to admire the art work. Yuko Ueno provided the butterflies, dragonflies and other insects that clung to her outfit and the trees in the reception area. Fabrice Covelli provided art installations of balls, like one made of unraveled yarn to illustrate the waste that we commit in the environment.

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Fabrice Covelli’s symbolic ball of yarn

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Yuko Ueno and her butterflies

Within minutes of being let up to our seats, the entire area filled up with more than 600 people, 100 of which RSVP-ed that morning, according to Bui-Lavry CEO, Mylan Bui.

“We developed the idea of the show as a charity event, but it turned into a culmination event for Earth Week,” said Bui. Bui-Lavry prides itself in being a PR company with a conscience. Five of their clients, Carasan, Edun, Loomstate, Pure Play and Stewart Brown, showcased pieces in the show that were all styled together on models and complimented by ROCKRAS jewelry by Kimberly McDonald. The effect was a progression of looks for every moment in your life, in any month.

Male models showed us everything ranging from tees in orange and yellow to mellow cool weather options, like sweaters in wheat; though most outfits were finished with Patagonia sandals. Women’s wear progressed most surprisingly as models ended the night in vintage lace and silk gowns by Edun and Carasan. But they also showed us transition wear for in between seasons, taking off their jackets to reveal silk camis.

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If the show didn’t change your mind about the cool factor in eco-friendly fashion, the swag bag did. Tsi~La Organics provided a roll-on fragrance, Ilang Ilang, made up of 100 percent natural floral ingredients. NouNou provided their illuminating shampoo and repairing hair mask. And to ensure that you continue to live an organic and environmentally conscious lifestyle, Pure Play threw in an iPod holder made of left over sweatshirt material and Envirosax lent a 100 percent linen shopping bag to the cause. I can dig it.

Originally published April 2008
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