City Pulse

By Yasmin Jorge

Style mavens know what they like and never rely on trends. We love shopping but dread the task of actually finding that perfect dress, coat or amazing pair of shoes that usually exist only in our heads. Fortunately for us, some brands are realizing the pain of searching for that special garment or accessory.

Taking a cue from the dressmakers and tailors of decades past, smart retailers offer custom-designed options
for savvy and techie clients who want to be involved. Here are two examples:

Burberry Bespoke lets consumers customize the ins-and-outs of the classic Burberry trench from collars to monograms, to buttons and hardware. Plus, Burberry has made it easy for dreamers to design their coats and post to Facebook and Twitter to share with their followers. http://www.burberry.com/store/bespoke

Shoes of Prey is a the site for women who want to end their search for the “perfect” heel (or boot or flat). Shoppers have access to more than 4 trillion possibilities, tailoring everything from heel height, materials, colors, and embellishments. Any gal with an internet connection can have her dream shoes on her doorstep in about three weeks. The 3d designer feature lets a wannabe designer view a true-to-life version of her creation even on an iPhone or iPad. http://www.shoesofprey.com

Since we are so interactive these days, let’s do so with the clothes we wear. Design away!

Hogan men's shoes suede trainers sneakers interactive grey Brand: Hogan Type: Casual Color: Grey Occasion: Everyday Age Group: Adult Gender: Male Color Mapping: Grey Size: 11
Brand: HOGANMerchant: Newegg.com
$312.40
Seaside Collection Collectible Interactive Bracelets by Charmazing (920)
Brand: Aquastone GroupMerchant: Newegg.com
$14.99
Emoji Collection Collectible Interactive Bracelets by Charmazing (918)
Brand: Aquastone GroupMerchant: Newegg.com
$14.99
Originally published January 2012
Leave a Comment
Become a BN NYC Subscriber


BN Shop

Beautyscopes


Editor's Picks


Currently Popular

Social Media


Latest News
  • Beauty News Best Bets
  • Ardency Inn’s new black liner, Velvet 59’s classic opaque and matte lip, and MAC’s Haute + Naughty mascara are all you need to be makeup chic this month.

  • Beautyscopes: August 2015
  • Your beauty horoscope for the month of August may surprise you. Read it and fine out how. #Horoscope #BeautyScope



BN NYC Podcasts
  • self_tanning_featured
  • Self Tanning – Tips and Tricks
  • Our resident Beauty News NYC videographer, Haley Thompson, tackles self-tanning for bronze beauties this summer. Tune in to in to this latest How To primer for tips and tricks to dazzle like the sun.





Visit Fashion Industry Network