City Pulse

By Kate Harvie

Asbury Park, NJ has always been, for me, a two place destination: The Stone Pony, a terrific bar where noted musicians appear and have for decades, and Silver Ball Museum, an arcade which houses playable(!) vintage pinball machines. And now there’s a trifecta of spots: Confections of a Rock $tar is the place for original and custom cupcakes, cakes, and cake pops.

Kimmee Masi, cake artist and drummer/manager of hard rock band Our Last Sin, opened Confections in August last year after leaving her insurance job. She has combined her two loves: music and baking. I asked Kimmee what baked goods and music have in common. Besides “me,” Kimmee stated, “How do you know what you’re tasting when you’re tasting?” She has made food experiential by doing – through baking – what happens when you hear amazing tunes: “ makes you feel everything.”

Like music, her treats conjure memories and dreams. Each one is named for a song or a musician. Among my favorite cupcakes is S’more Than a Feeling (chocolate chip graham cracker cake with bruléed marshmallow frosting). Everything is made fresh daily in house with organic ingredients and without preservatives.

Confections is rooted in love. Kimmee’s father, a known baker with two bakeries, taught her to bake. She picked up her passion and skills for drumming from her maternal grandfather. She has identified seven cities known for music where Confections will be once it expands. Committed to service and community, Kimmee also plans to open a place dedicated to children and senior citizens. She dreams big and is already bringing big dreams to life.

To take a tour, taste and see how it rocks, stop by Confections of a Rock $star in Asbury Park at 550 Cookman Avenue, online (, on Facebook, and Twitter.

***All photography courtesy of Kate Harvie***

Originally published February 2013
Leave a Comment
Become a BN NYC Subscriber


Currently Popular

Deal of the Day

Social Media

Latest News
  • fashion_picset_3_featured
  • NYFW Spring 2015 – Fashion’s Formation
  • NYFW Spring 2015 exhibited radical revelations on the runway! Dramatic details and new looks were revealed in style, form textures and accents. Take a quick peek at BNNYC’s runway report!

  • NYFW Spring 2015: The Art of Architecture
  • NYFW’s 2015 general trend embraced mystical movement and free spirited style. Braids and loose curls were prevalent on the catwalk to accompany each structured and sophistication collection.

BN NYC Podcasts
  • Donna_Karan_NYFW_2013_featured
  • NYFW Fall 2013: DKNY Fashion Redux
  • Recently launching a retrospective collection for Opening Ceremony, Donna Karan returned to the 90′s for DKNY’s sporty Fall 2013 Collection.

  • BN_Podcast_Jerry_Jones_Laura_Mercier
  • Laura Mercier Cosmetics
  • Jerry Johnson, International Makeup Artist from Laura Mercier, works on transforming BNNYC’s Gillian Weeks with a full complement of Laura Mercier products.

Links We Love
  • Alexandra Taylor
  • Beauty in The Bag
  • Carrie Parry
  • City of Gloss Angeles
  • Kimberly McDonald
  • Taffeta Darlings
  • The Dessertist
  • Wendy Brandes

  • Visit Fashion Industry Network