City Pulse

By Jamie Allison Sanders

Need to know how to emanate the flush you get from, uh, activities that induce a speeding pulse? Then you’ve simply got to try Benefit’s newest face powder, Thrrrob, which simulates that very color on your cheeks. And from January 31-February 2, Benefit is joining forces with Bloomingdale’s two New York locations to bring it to you! You’ll get a first look at the gorgeous pink blush that’s got everyone’s heart racing (It’s only been out for a couple weeks and it’s already a top seller on Benefit’s website).

benefit1.jpg

The packaging is totally ingenious – the box mimics a corset with printed pink ties lacing up the front in a sexy corset-like shape. Inside is a blush so pink in color, it’s guaranteed to make your cheeks pop. Even the accompanying brush is pink, to really get you in the mood.

In addition to picking up a few boxes of Thrrrob, you’ll have the opportunity to check out the brazenly sassy new collection from lingerie line Hanky Panky. You can even have the Benefit beauty artists show you the latest beauty trends.

And you can do all this while sipping deliciously X-rated cocktails from Fusion Liqueur and nibbling on scrumptious Godiva chocolates. (Yes, they’re aphrodisiacs. Not so subtle, that Benefit!)

It’s time to get turned on.

WHAT: Benefit’s Thrrrob
WHEN: January 31-February 2, 11am-7pm
WHERE: Bloomingdale’s, 59th Street & Lexington, 212.705.2000 and SoHo, 504 Broadway, 212.729.5900

Originally published January 2008
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